Cannabis Brand Content Manager

The United Green; Detroit (MI); On-site; USD 70,000 - 100,000; Full time

Job summary

The United Green is seeking a Content Marketing Manager to elevate its cannabis brand and digital presence. You will craft and execute content strategies, producing videos, graphics, and stories while maintaining a cohesive brand voice across platforms.

Ideal candidates bring 3+ years in content or digital marketing, strong storytelling, and experience managing social media accounts. Cannabis branding experience is a plus and the team values proactive, trend-aware creators.

Qualifications

• 3+ years in content or digital marketing.
• Proven experience managing social media accounts across multiple platforms.
• Strong writing and storytelling skills.
• Experience with cannabis branding or marketing is a plus.

Responsibilities

• Develop and execute the content marketing and social media strategy.
• Create engaging short-form videos, graphics, photography, reels, stories, and other digital content.
• Manage and grow the company’s presence on Instagram, TikTok, LinkedIn, YouTube and other platforms.
• Develop campaigns to increase brand awareness, audience engagement and growth in the cannabis market.
• Produce polished, on-brand content using Canva, Adobe Creative Suite or similar tools.
• Incorporate AI tools and emerging technologies into content creation when appropriate.
• Build and manage monthly content calendars and broader marketing campaigns.
• Monitor trends, competitors and audience behavior to identify opportunities.
• Manage social engagement and maintain a consistent brand voice.
• Track content performance and optimize campaigns based on results.
• Collaborate with leadership on new marketing initiatives.

Skills

Content marketing

Social media

Video production

Canva

Adobe Creative Suite

AI tools

Storytelling

Written communication

Branding

Independent work

Tools

Adobe Creative Suite

Canva

Job description

The United Green is seeking a Content Marketing Manager to elevate its cannabis brand and digital presence. You will craft and execute content strategies, producing videos, graphics, and stories while maintaining a cohesive brand voice across platforms.

Ideal candidates bring 3+ years in content or digital marketing, strong storytelling, and experience managing social media accounts. Cannabis branding experience is a plus and the team values proactive, trend-aware creators.