Campus Social Media Architect | Growth for NY Schools

Touro College & University System; New York (NY); On-site; USD 56,000 - 70,000; Full time

Job summary

Touro College & University System seeks a Social Media Content Creator to develop, implement, and manage social strategies for NYCPM, FCNY, and GSSW. You’ll generate content, monitor engagement, and analyze performance across Instagram to enhance brand presence and recruit prospective students and engage the campus community.

Responsibilities include creating posts, reels, and stories; maintaining calendars; collaborating with faculty and staff; and traveling to Harlem, Midtown Manhattan, and

Qualifications

• Creative mindset with a strong visual eye for social content.
• Ability to capture compelling photos and edit engaging videos.
• Familiarity with social posting and analytics tools; interpret data to optimize strategy.

Responsibilities

• Develop a strategy for each Instagram account tailored to audience and objectives.
• Maintain content calendars for timely and evergreen content across accounts.
• Create and curate posts, reels, stories, and highlights to engage students, alumni, faculty, staff, and patients.
• Monitor messages and inquiries, ensuring timely follow-up.
• Engage with students and staff to source on-campus material and build networks.
• Track trends and opportunities to grow reach, followers, and influence.
• Use analytics to measure campaign success and report findings to marketing.
• Create videos for Instagram and websites.

Skills

Creative

Photography

Videography

Video editing

Analytics

Sprout Social

Education

Bachelor of Arts preferred

Tools

Sprout Social

Job description

Touro College & University System seeks a Social Media Content Creator to develop, implement, and manage social strategies for NYCPM, FCNY, and GSSW. You’ll generate content, monitor engagement, and analyze performance across Instagram to enhance brand presence and recruit prospective students and engage the campus community.

Responsibilities include creating posts, reels, and stories; maintaining calendars; collaborating with faculty and staff; and traveling to Harlem, Midtown Manhattan, and