Social Media Content Creator — Campus & Community Engagement

Touro University; New York (NY); On-site; USD 56,000 - 70,000; Full time

Job summary

The Social Media Content Creator at Touro University develops, implements, and manages the social media strategy for three accounts: NYCPM, FCNY, and GSSW, creating content, monitoring messages, and fostering community activity to drive engagement.

Role supports SEO and the university’s web presence; manages Instagram content for prospective students, alumni, faculty, staff, and patients, with campus travel to Harlem, Midtown and Brooklyn required.

Qualifications

• BA preferred or equivalent experience in social media/content creation.
• Ability to produce engaging social media content across formats.
• Experience with photography, videography and editing.

Responsibilities

• Create and curate posts, reels, stories, and highlights for three accounts.
• Monitor messages and engage with students, alumni, faculty, staff, and patients.
• Develop account strategies tailored to each audience.
• Maintain content calendars and track analytics to inform strategy.
• Collaborate with Communications and Marketing teams.

Skills

Content creation

Photography

Video editing

Videography

Social media management

Analytics

Sprout Social

Communication

Organization

Education

BA preferred

Tools

Sprout Social

Adobe Premiere Pro

Job description

The Social Media Content Creator at Touro University develops, implements, and manages the social media strategy for three accounts: NYCPM, FCNY, and GSSW, creating content, monitoring messages, and fostering community activity to drive engagement.

Role supports SEO and the university’s web presence; manages Instagram content for prospective students, alumni, faculty, staff, and patients, with campus travel to Harlem, Midtown and Brooklyn required.