Campus Marketing Operations Lead

Thompson Hospitality; Princess Anne (MD); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive benefits

Equal employment opportunities

Job summary

Thompson Hospitality is seeking a Marketing Operations Manager for the University of Maryland Eastern Shore campus dining program. This hands-on role blends compelling communication with operational excellence to deliver an exceptional guest experience.

You will lead account-level marketing across unit dining, residential dining, retail, and catering, while collaborating with campus partners and operations teams to drive participation and revenue.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality, Business, Public Relations, or related field.
• 3+ years of experience in marketing, hospitality, foodservice, or campus engagement.
• Strong project management, communication, presentation, and relationship-building skills.
• Experience managing multiple campaigns, programs, events, or priorities.
• Understanding of digital marketing, social media, promotions, visual merchandising, and guest engagement.
• Ability to use data to drive decisions.
• Able to work in office and active operation.
• Flexibility for early mornings, evenings, weekends, and events.

Responsibilities

• Execute the established marketing, promotional, and activation calendar on schedule.
• Coordinate campus marketing initiatives with culinary, residential, retail, catering, and operations teams.
• Support meal plan education, participation, promotion, and sales initiatives.
• Develop relationships with students, campus departments, and partners.
• Bring campaigns and brand activations to life across programs and events.
• Manage marketing communications, signage, merchandising, and program standards.
• Train managers and student ambassadors on programs and execution.
• Use data to identify opportunities and improve results.
• Support residential dining participation, retail revenue, and catering sales.
• Partner with Catering Director to increase catering awareness and sales.
• Ensure marketing promises align with menus, hours, and guest experiences.
• Document campaign results and feedback through reporting processes.

Skills

Project management

Communication

Relationship-building

Presentation

Leadership

Collaboration

Attention to detail

Education

Bachelor's degree or equivalent experience in Marketing/Communications/Business

Tools

Digital marketing tools

Social media platforms

Marketing analytics

Job description

Thompson Hospitality is seeking a Marketing Operations Manager for the University of Maryland Eastern Shore campus dining program. This hands-on role blends compelling communication with operational excellence to deliver an exceptional guest experience.

You will lead account-level marketing across unit dining, residential dining, retail, and catering, while collaborating with campus partners and operations teams to drive participation and revenue.