Campus Marketing & Operations Lead

Thompson Hospitality; Princess Anne (MD); On-site; USD 70,000 - 100,000; Full time

Job summary

Thompson Hospitality is seeking a Marketing Operations Manager for the University of Maryland Eastern Shore to bring marketing strategies to life across a dynamic campus dining environment. This hands-on role requires balancing compelling communication with operational excellence to deliver exceptional guest experiences.

You will lead account-level marketing across unit dining, residential dining, retail dining, and catering, while collaborating with campus partners and the campus dining

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality, Business, Public Relations, or a related field.
• 3+ years of experience in marketing, hospitality, foodservice, retail, campus engagement, events, operations, or a related field.
• Strong project management, communication, presentation, and relationship-building skills.
• Experience managing multiple campaigns, programs, events, or business priorities.
• Understanding of digital marketing, social media, promotions, visual merchandising, and guest engagement.
• Ability to use sales, participation, and feedback data to drive decisions.
• Ability to work effectively in both an office environment and an active foodservice operation.
• Flexibility to work occasional early mornings, evenings, weekends, operational shifts, and special events as needed.

Responsibilities

• Execute the established marketing, promotional, and activation calendar, ensuring campaigns and events are delivered accurately and on schedule.
• Coordinate campus-specific marketing initiatives with culinary, residential dining, retail, catering, and operations teams.
• Support meal plan education, participation, promotion, and sales initiatives.
• Develop strong relationships with students, campus departments, student leaders, and other key partners.
• Bring company campaigns, signature programs, events, promotions, and brand activations to life.
• Manage marketing communications, signage, merchandising, planograms, and program standards.
• Train and support managers, associates, and student ambassadors on marketing programs and execution.
• Use sales, participation, engagement, and feedback data to identify opportunities and improve results.
• Support initiatives that drive residential dining participation, retail revenue, catering sales, and technology adoption.
• Partner with the Catering Director to increase catering awareness, leads, and sales.
• Ensure marketing promises align with operational capabilities, including menus, pricing, products, service hours, and guest experiences.
• Document campaign results, photographs, feedback, and proof of performance through established reporting processes.
• Identify execution challenges and proactively communicate solutions to account and marketing leadership.

Skills

Marketing strategy

Project management

Communication

Relationship-building

Digital marketing

Analytics

Operations

Campus dining

Education

Bachelor's degree in Marketing/Communications/Hospitality/Business/PR

Job description

Thompson Hospitality is seeking a Marketing Operations Manager for the University of Maryland Eastern Shore to bring marketing strategies to life across a dynamic campus dining environment. This hands-on role requires balancing compelling communication with operational excellence to deliver exceptional guest experiences.

You will lead account-level marketing across unit dining, residential dining, retail dining, and catering, while collaborating with campus partners and the campus dining