Campaign Strategist: Data-Driven Marketing

Accenture; Washington (District of Columbia); On-site; USD 57,000 - 116,000; Full time

Job summary

Accenture Federal Services is seeking a campaign planning professional to support the development of strategy briefs, survey design, and creative strategies. You will work across PM, Analytics, Technology, and Creative teams to align campaigns with the annual calendar and measure outcomes.

The role emphasizes data-driven decision making, A/B testing, and ongoing reporting to clients, with compensation tied to federal market ranges.

Qualifications

• 1-3 years of experience in campaign planning or loyalty marketing.
• Experience with customer segmentation, personalization, and data-driven campaign strategies.
• Experience in campaign measurement, A/B testing, and data interpretation.

Responsibilities

• Support development of campaign strategy briefs based on research and client priorities.
• Develop customer engagement surveys to understand journey and pain points.
• Help implement creative strategies that reimagine how to engage customers.
• Support campaigns with personalization, automation, and multi-touch journeys.

Skills

Campaign planning

Customer segmentation

Data-driven campaigns

A/B testing

Job description

Accenture Federal Services is seeking a campaign planning professional to support the development of strategy briefs, survey design, and creative strategies. You will work across PM, Analytics, Technology, and Creative teams to align campaigns with the annual calendar and measure outcomes.

The role emphasizes data-driven decision making, A/B testing, and ongoing reporting to clients, with compensation tied to federal market ranges.