Strategic Campaign Architect

RiseMe; Washington (District of Columbia); On-site; USD 57,000 - 116,000; Full time

Job summary

Accenture Federal Services is recruiting for a campaign planning specialist to support the development of strategy briefs and customer engagement initiatives. You will help design surveys, craft personalized campaigns, and collaborate with PM, Analytics, Technology, and Creative teams to drive results.

The role emphasizes data-driven decision making, testing, and reporting, with opportunities to contribute to monthly and weekly client-facing updates.

Qualifications

• 1-3 years of experience in campaign planning or loyalty marketing.
• Experience with customer segmentation, personalization, and data-driven campaign strategies.
• Experience in campaign measurement, A/B testing, and data interpretation.

Responsibilities

• Support the development of campaign strategy briefs based on research, market insights, and client priorities.
• Support the development of customer engagement surveys to enrich understanding of their journey.
• Help develop and implement creative strategies to reimagine how to engage customers.
• Support the development of a balanced mix of ad hoc and triggered campaigns with personalization and multi-touch journeys.
• Work cross-functionally with PM, Analytics, Technology, and Creative teams to execute campaigns on the annual calendar.
• Actively manage quality control of creative assets, briefs, and client presentations.
• Support KPI establishment to measure each campaign and A/B testing approaches for emails and scripts.

Skills

Campaign planning

Loyalty marketing

Customer segmentation

Personalization

A/B testing

Data interpretation

Job description

Accenture Federal Services is recruiting for a campaign planning specialist to support the development of strategy briefs and customer engagement initiatives. You will help design surveys, craft personalized campaigns, and collaborate with PM, Analytics, Technology, and Creative teams to drive results.

The role emphasizes data-driven decision making, testing, and reporting, with opportunities to contribute to monthly and weekly client-facing updates.