Campaign Specialist

Zabota; Town of Clay (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

An innovative lead generation agency is seeking a Campaign Specialist to craft and execute high-converting cold email campaigns. In this fully remote role, you'll leverage your expertise in outbound marketing strategies and data research to help clients generate leads and book sales calls. Your analytical mindset and attention to detail will be essential as you build targeted contact lists and write compelling email sequences. Join a dynamic team where your contributions will directly impact client success and revenue growth. If you're passionate about marketing and eager to drive results, this opportunity is perfect for you!

Qualifications

• Proven experience in marketing, lead generation, or outbound sales.
• Strong understanding of cold email strategies and best practices.

Responsibilities

• Develop and launch cold email campaigns tailored to client objectives.
• Monitor and analyze campaign performance, making necessary updates.

Skills

Marketing

Lead Generation

Cold Email Strategies

Analytical Skills

Communication Skills

Tools

Apollo

StoreLeads

Crunchbase

Clay.com

Job description

JD // Campaign Specialist for a lead gen agency

About Us

Our client is a results-driven outbound lead generation agency specializing in helping businesses book more sales calls through strategic cold email outreach. With a focus on data-driven campaigns and personalized messaging, they work with a diverse range of clients to scale their pipeline and drive revenue growth. By leveraging advanced automation, AI-powered tools, and industry insights, they ensure that every campaign delivers measurable success.

About the Role

As a Campaign Specialist, you will be responsible for crafting and executing high-converting cold email campaigns to help clients generate leads and book sales calls. This role requires a deep understanding of outbound marketing strategies, data research, and email copywriting. You will work closely with clients to understand their goals, build targeted contact lists, write compelling email sequences, and monitor campaign performance to optimize results. The ideal candidate is analytical, detail-oriented, and skilled in lead generation strategies.

Key Responsibilities

1. Develop and launch cold email campaigns tailored to client objectives.
2. Research and understand client offers, target audiences, and industry goals.
3. Build targeted contact lists using data providers such as Apollo, StoreLeads, and Crunchbase.
4. Write persuasive cold email scripts following the company’s proven framework.
5. Enhance lead data with AI enrichments using Clay.com when needed.
6. Upload and manage campaigns within the system to ensure smooth execution.
7. Monitor and analyze campaign performance, making necessary updates and optimizations.
8. Provide regular reports and updates to clients on campaign progress and key results.
9. Perform additional tasks related to cold email outreach and lead generation as required.

Requirements

1. Proven experience in marketing, lead generation, or outbound sales.
2. Strong understanding of cold email strategies and best practices.
3. Familiarity with data sourcing tools (Apollo, StoreLeads, Crunchbase) and AI enrichment platforms (Clay.com).
4. Excellent English communication skills, both written and spoken (C1).
5. Highly organized with strong attention to detail and analytical skills.
6. Ability to work independently and meet deadlines in a fast-paced environment.
7. Availability to work EST hours.

Preferred Qualifications

1. Experience managing outbound email campaigns in a B2B setting.
2. Knowledge of sales automation tools and CRM systems.
3. Strong copywriting skills with an understanding of persuasive messaging.

The offer:

Full-time, fully remote (preferred Polish candidates)

Working hours: aligned with EST hours

Freelance (independent contractor role)

Recruitment Process:

1. Initial interview with Zabota team
2. Interview with the client
3. Second interview and/or test task (if required).
4. Final decision and official offer

*Only CVs in English will be accepted. Only shortlisted candidates will be contacted.