Personalization Campaign Specialist

Adobe Inc.; San Jose (CA); On-site; USD 112,000 - 163,000; Full time

Job summary

Adobe is seeking a Campaign Coordinator to manage end-to-end personalized digital experiences across Adobe surfaces. You will gather requirements, manage backlogs, author content, execute campaigns, validate quality, monitor production, and provide incident support.

This role blends agile delivery with hands-on operations and requires close collaboration with Product, Engineering, and Operations to reliably deliver experiences for millions of customers.

Qualifications

• 3+ years in JSON scripting, Product Support, QA, or a similar role within digital platforms.
• Experience with campaign orchestration or experimentation tools (Adobe Target, AJO, Optimizely).
• Understanding of personalization, audience segmentation, and A/B testing.
• Incident management, SLA adherence, and on-call support experience.

Responsibilities

• Partner with PMs and business collaborators to understand and capture requirements; identify scope for relevant squads.
• Define and validate personalization logic, audience segmentation, and campaign targeting for accuracy and consistency.
• Author components and experiences in a headless CMS across multiple Adobe surfaces and customer journeys.
• Build campaigns to deliver personalized content experiences to a global customer base.
• Support and optimize controlled experiments and experimentation frameworks, ensuring test integrity and data accuracy.
• Monitor live campaigns via Splunk; build and maintain dashboards and alerts for rapid issue detection and triage.
• Serve as a partner concern point for production incidents, owning triage, root cause analysis, and resolution coordination with engineering teams.
• Collaborate with internal and client teams to resolve complex incidents, document findings, and deliver preventive recommendations.
• Participate in on-call rotations within defined SLA windows.
• Maintain runbooks, incident playbooks, test cases, and operational documentation.
• Contribute to automation initiatives to improve testing efficiency and reduce toil.

Skills

JSON scripting

Campaign orchestration

Personalization

Incident management

REST API validation

Education

Bachelor's degree or equivalent

Tools

Postman

Job description

Adobe is seeking a Campaign Coordinator to manage end-to-end personalized digital experiences across Adobe surfaces. You will gather requirements, manage backlogs, author content, execute campaigns, validate quality, monitor production, and provide incident support.

This role blends agile delivery with hands-on operations and requires close collaboration with Product, Engineering, and Operations to reliably deliver experiences for millions of customers.