Campaign Ops Pro — Instantly & SmartReach Expert

Plum AI; Arizona; On-site; USD 55,000 - 66,000; Full time

Benefits offered by this job

Equity

Health, dental & vision coverage

401K

Paid holidays

Unlimited vacation

Bonus potential

Job summary

Plum AI in the United States is seeking an experienced Campaign Operations Manager for a temporary role with potential to transition into full-time. You will own campaign execution in Instantly and SmartReach, manage sending accounts, load and validate data, monitor deliverability, and troubleshoot issues to ensure campaigns launch successfully.

This is a hands-on operations role requiring practical experience with the platforms and a data-driven mindset to protect client domains and deliver

Qualifications

• Hands-on experience managing outbound email campaigns.
• Direct experience with Instantly and SmartReach.
• Strong understanding of email deliverability, domain reputation, inbox warm-up, sending limits, bounce management, and sender health.
• Experience managing multiple sending accounts and inboxes.
• Strong Excel/CSV skills, including filtering, validation, deduplication, and field mapping.
• Ability to troubleshoot campaign-platform and email-account configuration issues independently.
• Exceptional attention to detail and strong QA habits.
• Ability to manage multiple customers, campaigns, and deadlines simultaneously.
• Strong written communication skills and good judgment around outbound messaging.

Responsibilities

• Build, configure, launch, and manage customer campaigns in Instantly and SmartReach
• Manage multiple customer campaigns, sending accounts, inboxes, and sequences simultaneously
• Upload, map, validate, and QA prospect lists before campaigns go live
• Configure sending schedules, daily limits, inbox rotation, reply routing, sequences, and campaign settings
• Manage campaigns targeting both existing customer relationships for reactivation and newly sourced prospects
• Perform thorough pre-launch QA to ensure the correct audience, messaging, sending accounts, exclusions, and settings are in place
• Maintain campaign calendars and keep launches moving against committed timelines
• Manage lookalike sending accounts and domains used to protect customers' primary email domains
• Coordinate and monitor inbox warm-up before campaign launch
• Manage appropriate sending ramp-up and daily sending volumes
• Monitor sender reputation, bounce rates, spam signals, unsubscribes, and other deliverability indicators
• Troubleshoot sending-account connections, reply routing, campaign configuration, and other platform issues
• Work comfortably with Microsoft 365 and Google Workspace sending environments
• Identify potential deliverability problems early and take or recommend corrective action
• Work with Plum's Data Science and Account Management teams to prepare campaign audiences
• Validate contact files and identify duplicates, missing information, malformed records, or other data-quality issues
• Properly manage existing contacts, newly sourced prospects, exclusion lists, blacklists, and suppression lists
• Ensure contacts are assigned to the appropriate loan originator, salesperson, territory, sending account, and campaign
• Coordinate contact enrichment and data corrections as needed
• Maintain strong data hygiene throughout campaign execution
• Translate approved customer messaging into executable campaign sequences
• QA AI-generated and personalized outreach to ensure messages sound natural and appropriate for the individual recipient
• Validate personalization fields, variables, and prospect-specific content before launch
• Recognize messaging that could appear generic, automated, repetitive, or inappropriate given an existing customer relationship
• Ensure follow-up sequences maintain the feel of genuine one-to-one communication
• Monitor active campaigns daily
• Track sending activity, delivery, replies, meaningful responses, positive responses, bounces, unsubscribes, and other campaign indicators
• Identify abnormal campaign behavior or performance trends and escalation issues quickly
• Pause or adjust campaigns when deliverability, data quality, messaging, or customer concerns require intervention
• Optimize sending volumes, sequencing, timing, and configuration based on campaign performance
• Ensure customer replies are routed correctly to the appropriate real inbox or team member
• Help distinguish meaningful business responses from automated replies, out-of-office messages, unsubscribes, and other non-actionable responses
• Provide Account Managers with accurate, timely campaign status and performance information
• Maintain clear reporting on contacts loaded, contacts reached, sending volume, replies, meaningful responses, and other agreed-upon KPIs
• Proactively surface campaign risks, delays, dependencies, and blockers
• Document campaign setup, changes, issues, and resolutions
• Support campaign performance reviews and identify opportunities for improvement
• Partner closely with Account Management to ensure execution aligns with customer expectations and commitments

Skills

Outbound campaigns

Instantly

SmartReach

Deliverability

Sending accounts

Excel skills

QA testing

Troubleshooting

Multi-customer mgmt

Attention to detail

Tools

Instantly

SmartReach

Salesforce

HubSpot

Microsoft Dynamics 365

Job description

Plum AI in the United States is seeking an experienced Campaign Operations Manager for a temporary role with potential to transition into full-time. You will own campaign execution in Instantly and SmartReach, manage sending accounts, load and validate data, monitor deliverability, and troubleshoot issues to ensure campaigns launch successfully.

This is a hands-on operations role requiring practical experience with the platforms and a data-driven mindset to protect client domains and deliver