Campaign Operations Specialist

Broughton-Partners; Savannah (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Broughton-Partners seeks a Campaign Operations Specialist to provide advanced operational support across tracking, attribution, and lead routing systems. You will own tracking setup for partner accounts and help ensure campaign launch readiness.

Collaborating with the Digital Operations team, you will audit live campaigns, produce partner-specific reports, and document technical specs. 3–5 years in digital marketing ops with GTM/pixel experience is preferred.

Qualifications

• 3–5 years in digital marketing operations, AdTech/MarTech, or advertising traffic management
• Ability to own partner/client accounts
• Google Analytics 4 and/or Meta certification preferred

Responsibilities

• Own tracking and attribution setup for assigned partner accounts
• Assist with managing relationships of assigned media partners
• Guide campaign launch readiness: validate tracking, routing, and compliance ahead of go-live
• Audit live campaigns within assigned accounts for delivery, tracking, or compliance discrepancies
• Produce partner-specific performance reporting and reconciliation
• Document technical specs and change logs for assigned accounts
• Escalate unresolved or high-risk issues with diagnostic context

Skills

Tracking infrastructure

Partner management

Troubleshooting

Reporting and reconciliation

GTM and pixels

UTM governance

Education

Bachelor’s degree in Marketing, Business Administration or related field

Tools

GA4

Meta Certification

Job description

The Campaign Operations Specialist provides advanced operational support across tracking, attribution, and lead routing systems, while assisting with key media partner relationships and supporting campaign launch readiness.Essential Functions/Duties Performed Regularly:Own tracking and attribution setup for assigned partner accounts, including troubleshooting escalated issues.Assist with managing relationships of assigned media partners, acting as both technical and commercial point of contact.Guide campaign launch readiness: validate tracking, routing, and compliance ahead of go-live.Collaborate with the Digital Operations Coordinator on shared tools and processes.Audit live campaigns within assigned accounts for delivery, tracking, or compliance discrepancies.Escalate unresolved or high-risk issues with diagnostic context.Produce partner-specific performance reporting and reconciliation.Support documentation of technical specs and change logs for assigned accounts.Other duties as assigned.Education: Bachelor’s degree in Marketing, Business Administration or related field or equivalent combination of education and experience required.Work Experience: 3-5 years of experience in digital marketing operations, AdTech/MarTech, or advertising traffic management, with demonstrated ability to own partner/client accounts.Licenses or Certification: Google Analytics 4 and/or Meta Certified Technical Implementation Specialist certifications preferred.Skills Needed:Advanced knowledge of tracking infrastructure (GTM, pixels, event pipelines, UTM governance)Proven ability to manage a partner or account relationship independentlyTroubleshooting skills beyond entry level — able to diagnose, not just flag, discrepanciesComfortable acting as a technical resource for partners directlySolid reporting and data reconciliation skillsPhysical Requirements:Standing, walking, sitting, repetitive movements and use of mechanical controls, such as a keyboard, are frequently required.