Platforms & Technology Specialist

Jobtailor; El Segundo (CA); On-site; USD 55,000 - 85,000; Full time

Job summary

Jobtailor is seeking a Digital Campaign Trafficker to ensure on-time, high-quality delivery of digital advertising campaigns across multiple advertisers. You will traffic campaigns in CM360 and collaborate with activation and investment teams to optimize performance.

The role requires strong Excel/PowerPoint skills, excellent communication, and the ability to learn new activation platforms in a fast-paced agency environment.

Qualifications

• Agency or publisher-side campaign trafficking/optimization experience.
• Detail-oriented with strong time management.
• Proficient with Excel, Word, and PowerPoint or similar presentation tools.
• Strong organizational and analytical abilities.
• Ability to learn digital activation platforms.
• Proactive, organized, and collaborative team player.
• Excellent interpersonal, written, and oral communication skills.

Responsibilities

• Ensure successful, on-time, and high-quality implementation of digital advertising campaigns with activation and investment teams.
• Report to a direct supervisor.
• Accurately traffic digital advertising campaigns across multiple advertisers.
• Traffic and monitor digital marketing campaigns in CM360 for Autos, DAT, and Entertainment clients.
• Troubleshoot ad campaigns for delivery issues and technical concerns.
• Learn and master digital advertising campaign trafficking and workflow management processes.
• Create, submit, and QA Floodlight requests to measure site traffic and media effectiveness.
• Take a leadership role in meetings with direct, activation, and investment teams.
• Act as a resource for activation and investment teams when issues and questions arise; alert team members to internal tool issues and contribute to best-practice and trafficking-process documentation.
• Assist with training and onboarding associates.
• Maintain expertise in ad servers, bulk-trafficking and automation tools, viewability and ad verification, audience verification and brand study partners, and digital media activation workflow.

Skills

Campaign trafficking

Attention to detail

Time management

Analytical skills

Interpersonal communication

Communication skills

Tools

Excel

Word

PowerPoint

CM360

Floodlight

Job description

Responsibilities

• Ensure successful, on-time, and high-quality implementation of digital advertising campaigns with activation and investment teams
• Report to a direct supervisor
• Accurately and efficiently traffic digital advertising campaigns across multiple advertisers
• Traffic and monitor digital marketing campaigns in CM360 for Autos, DAT, and Entertainment clients
• Troubleshoot ad campaigns for delivery issues and technical concerns
• Learn and master digital advertising campaign trafficking and workflow management processes
• Create, submit, and QA Floodlight requests to measure site traffic and media effectiveness
• Take a leadership role in meetings with direct, activation, and investment teams
• Act as a resource for activation and investment teams when issues and questions ariseAlert team members to internal tool issues and contribute to best-practice and trafficking-process documentation
• Assist with training and onboarding associates
• Maintain expertise in ad servers, bulk-trafficking and automation tools, viewability and ad verification, audience verification and brand study partners, and digital media activation workflow

Requirements

• Prior agency or publisher side campaign trafficking and/or optimization experience
• Attention to detail and time management skills
• Working knowledge of Excel, Word, and PowerPoint and/or similar presentation tools
• Strong organizational and analytical skills
• Ability to learn digital activation platforms
• Proactive, organized, and dedicated team player
• Excellent interpersonal, written, and oral communication skills

Core Competencies

Demonstrates expertise in digital advertising campaign trafficking and workflow management, with a strong focus on troubleshooting, reporting, and optimizing campaign performance. Proficient in using ad servers and automation tools while maintaining effective communication and collaboration with cross-functional teams.