Campaign Operations Manager

MGM Resorts International; Las Vegas, Northern (NV, KY); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Wellness incentive programs

Hotel/food & beverage discounts

Free parking

Health & income protection benefits

Professional development opportunities

Job summary

MGM Resorts International in Las Vegas is seeking a Campaign Operations Manager to translate marketing briefs into executable workflows within our campaign management platforms. You will build and configure assets, manage end-to-end campaign execution, and ensure data integrity and on-time deployment across channels.

You will partner with Creative, IT, Email Design, and vendor teams to validate assets, perform QA, and resolve issues.

Qualifications

• Bachelor's degree required.
• 2+ years of experience in campaign operations, direct marketing, digital marketing production, or related fields.
• Experience with campaign or CRM systems.
• Strong attention to detail and ability to work in a deadline-driven environment.
• Ability to translate campaign briefs into executable workflows.

Responsibilities

• Translate campaign briefs into executable workflows within the campaign management platform.
• Build and configure campaign assets including audience selections, variable content, and deployment parameters.
• Independently manage the operational workflow for campaigns with assets, offers, and audience files.
• Perform pre-deployment quality checks validating data integrity and approvals.
• Coordinate with Creative, Email Design, IT, and vendors to ensure timely delivery of components.
• Troubleshoot data or platform issues and resolve execution barriers with IT/support teams.
• Prepare and transmit final output files and production proofs to vendors.
• Monitor campaign executions and maintain documentation of QA findings and activity.
• Identify opportunities to improve processes and increase efficiency, accuracy, or scalability.
• Provide operational expertise to marketing teams on campaign processes and platform capabilities.

Skills

Campaign operations

CRM systems

Data quality assurance

Cross-functional coordination

Audience targeting

Education

Bachelor's degree

Tools

Patron Management

PKMS

OMS

Job description

## Campaign Operations ManagerApply: Office - US, Las Vegas, NV 975 Kelly Johnson Dr: Full time: Posted Today: 279448Las Vegas, Nevada**The SHOW comes alive at MGM Resorts International**Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.**THE JOB:**The Campaign Operations Manager is responsible for the operational programming and execution of direct marketing and guest engagement campaigns. This role translates marketing strategy into executable workflows within marketing platforms, ensuring campaigns and offers are configured accurately, deployed on schedule, and aligned with established marketing parameters. The Campaign Operations Manager configures campaign assets, validates data integrity, and manages execution workflows that support revenue generating marketing initiatives. The role also evaluates and adapts existing operational methods to improve efficiency, reduce risk, and support evolving marketing needs. Through accurate execution and operational oversight, this position helps ensure marketing campaigns are delivered effectively and contribute to departmental performance and guest engagement objectives.**THE DAY-TO-DAY:*** Translate campaign briefs provided by strategy teams into executable workflows within the campaign management platform.* Build and configure campaign assets including audience selections, variable content, creative placeholders, offer logic, and deployment parameters.* Independently manage the operational workflow for campaigns, ensuring all required components such as offers, creative assets, and audience files are uploaded, validated, and scheduled accurately.* Perform pre-deployment quality checks by validating data integrity, testing campaign workflows, and confirming completion of required approval processes.* Adapt and refine campaign programming workflows when operational challenges arise, improving execution efficiency and reducing potential errors.* Coordinate with cross-functional partners including Creative, Email Design, IT, and vendor partners to ensure timely delivery of campaign components.* Troubleshoot technical or data issues that occur during campaign setup and work with IT or platform support teams to resolve execution barriers.* Prepare and transmit final campaign output files such as direct mail lists, creative assets, and approval documentation to external vendors and validate production proofs.* Ensure accurate setup and configuration of offers within systems such as Patron Management, PKMS, OMS, and customer account platforms.* Monitor campaign executions to confirm successful deployment, maintain documentation of execution activities and quality assurance findings, and escalate issues when necessary.* Identify opportunities to improve campaign execution processes and recommend operational enhancements that increase efficiency, accuracy, or scalability.* Provide operational expertise to property marketing teams by helping partners understand campaign processes, timelines, platform capabilities, and execution requirements**THE IDEAL CANDIDATE:*** Has a bachelor's degree* Has 2+ Years of Prior Relevant Experience in campaign operations, direct marketing execution, digital marketing production, or related fields* Has experience with campaign or CRM systems.* Familiarity with data file structures, list management, and quality assurance practices. Ability to work in a deadline‐driven environment with shifting priorities.* Has strong attention to detail and commitment to operational accuracy.**THE PERKS & BENEFITS:*** Wellness incentive programs to help you stay healthy physically and mentally* Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more* Free parking on and off shift* Health & Income Protection benefits (for eligible employees)* Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community**VIEW JOB DESCRIPTION:**https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12883Are you ready to **JOIN THE SHOW**? Apply today!