Senior Manager - Campaign Strategy

MGM Resorts International; Las Vegas (NV); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Wellness programs

Health & income protection

Discounts with partners

Free meals

Free parking

Healthcare benefits

Professional development

Volunteer opportunities

Job summary

MG​​M Resorts International in Las Vegas is seeking a Senior Marketing Manager to lead customer engagement campaigns across partnerships, loyalty, and entertainment. You will manage a marketing team, drive HR leadership, and partner with Brand Marketing and property teams to optimize strategy and execution.

The role emphasizes analytics, targeting, and cross-functional collaboration to deliver measurable demand generation and improved campaign performance.

Qualifications

• Bachelor's degree required.
• 2+ years of relevant marketing experience.
• Experience leading a team of marketing professionals.

Responsibilities

• Lead the overall strategy and facilitation of customer engagement campaigns focusing on partnerships, loyalty, entertainment, and strategic areas.
• Manage and elevate the daily work of a team of marketing professionals to ensure high-quality output.
• Provide HR leadership within the department, including hiring, training, and succession planning.
• Develop plans for timing, targeting, and segmentation based on analytics and past performance.
• Collaborate with brand marketing and property partners to prioritize strategy and creative direction.
• Coordinate with analytics teams to construct campaign metrics, including clicks, opens, spend, and revenue.

Skills

Strategic marketing

People leadership

Campaign management

Analytics and reporting

Stakeholder collaboration

Education

Bachelor's degree

Job description

Las Vegas, Nevada The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Senior Marketing Manager is responsible for leading the overall strategy, design, and facilitation of all customer engagement campaigns, focusing on partnerships, loyalty, entertainment, and other assigned corporate initiatives. This leadership role acts as the primary conduit between corporate Center of Excellence teams, brand marketing, and property leadership to prioritize campaign execution and drive demand generation. Unlike individual contributor execution roles, this position is directly accountable for managing and reviewing the work of a team of marketing professionals, overseeing departmental talent development, and driving process and product innovations that support the broader marketing organization. All duties are to be performed in accordance with departmental and MGM Resorts policies, practices, and procedures .

THE DAY-TO-DAY:

• Lead the overall strategy and facilitation of all aspects of customer engagement campaigns for marketing efforts focused on partnerships, loyalty, entertainment, and other strategic areas as assigned
• Manage, review, and elevate the daily work of a dedicated team of marketing professionals to ensure high-quality output and alignment with departmental goals
• Provide leadership for all Human Resources responsibilities within the reporting department, including fostering a collaborative work environment, providing performance feedback, managing hiring, training, and building succession planning processes.
• Strategically develop comprehensive plans regarding the timing, type, and targeting of customer segments based on historical performance, statistical analytics, and team expertise
• Collaborate with other corporate teams, Brand Marketing, and property partners to establish clear prioritization for strategy execution, creative direction, and communication channels
• Coordinate directly with Commercial Analytics and Data Science teams to construct campaign pro formas, detailing expected metrics such as clicks, opens, bookings, spend, profit margins, and property occupancy
• Continuously improve campaigns relative to internal benchmarks including revenue and income, recommending progressive customer engagement strategies and achieving key performance metrics
• Partner directly with property leadership on property specific offer requests to implement tailored customer engagement strategies
• Partner with the Performance Measurement team to analyze campaign success, identify key areas of improvement, and establish future strategic directions based on findings
• Drive agenda creation and lead discussions for Revenue Management Pacing meetings to optimize booking trends and inventory
• Provide strategic input to senior management regarding process optimization and product development to enhance the overall success of the marketing organization

THE IDEAL CANDIDATE:

• Bachelor's Degree required
• 2+ Years of Prior Relevant Experience in marketing, communications, business, or a related field

THE PERKS & BENEFITS:

• Wellness incentive programs to help you stay healthy physically and mentally.
• Health & Income Protection benefits (for eligible employees).
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.
• Free meals in our employee dining room.
• Free parking on and off shift.
• Healthcare, financial, and time off benefits.
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community.

At MGM Resorts, we exist to entertain the human race and provide an unforgettable escape. From delivering excellence for our guests to building and sustaining our communities, you can join our diverse teams of world-class talent and thrive in our collaborative environment.

Our iconic MGM Resorts brands offer everyone a wide variety of exciting career opportunities with access to unlimited growth.

Be part of a unique world filled with anticipation, entertainment and unparalleled experiences — combined with competitive rewards and exclusive perks.

Together, we will use our meaningful relationships to continue to build our authentic culture.

We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world.

MGM Resorts International develops, builds and operates unique destination resorts designed to provide a total resort experience, including first-class accommodations and dining, world-class entertainment, state-of-the-art meeting and convention facilities, and high-quality retail and gaming experiences.

We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world.

MGM Resorts International believes in providing opportunity for every employee to grow, develop and succeed in a work environment where you can be your best. We encourage you to explore our job opportunities.

If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact us at [e-mail]

We are an Equal Opportunity Employer. We are also committed to protecting the privacy of visitors to our employment application site, including the protection of any personal information provided to us.

For more information about MGM Resorts International, including our privacy policy and commitment to diversity and inclusion, please visit http://www.mgmresorts.com/careers.

For California residents, also see our California Privacy Notice that describes the categories of personal information and sensitive personal information we collect and provides certain details about our processing of that information.