Director Enterprise Analytics

MGM Resorts International; Las Vegas (NV); On-site; USD 170,000 - 210,000; Full time

Benefits offered by this job

Wellness programs

Employee discounts (hotel, F&B, retail

Free meals

Free parking

Health & income protection

Professional development

Volunteer opportunities

Job summary

MGM Resorts International seeks a Director of Enterprise Analytics to lead a team delivering actionable insights across marketing, loyalty, and revenue optimization. You will guide analytics strategy, partner with Marketing COE, and ensure data-driven decision making with robust dashboards and frameworks.

The role requires a strong technical background in data migration, integration, and transformation, plus experience with CRM systems like Salesforce and BI tools.

Qualifications

• Bachelor’s degree required; 4+ years of leadership in analytics or a related field.
• Proven ability to lead teams, manage multiple initiatives, and deliver data-driven insights.

Responsibilities

• Lead analytics team to provide insights that maximize marketing profitability and loyalty.
• Collaborate with Marketing leaders on KPI development, A/B testing, and reporting.
• Oversee data migration, integration, and transformation across platforms like Databricks.

Skills

Databricks

CRM systems

Salesforce

BI tools

Data migration

Data integration

Data transformation

Marketing analytics

Education

Bachelor’s degree

Tools

Databricks

Salesforce

Power BI/Tableau

ETL tools

Job description

## Director Enterprise AnalyticsApply: Office - US, Las Vegas, NV 975 Kelly Johnson Dr: Full time: Posted Today: 277783Las Vegas, Nevada**The SHOW comes alive at MGM Resorts International**Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.**THE JOB:**The Director Enterprise Analytics will lead an analytical team that provides actionable insights and recommendations to maximize offer/campaign profitability, share of wallet, customer retention and loyalty, and revenue opportunities to drive business performance. This Corporate (Enterprise Analytics) position will manage a team and will also be expected to contribute individually.**Note\\*** There are 2 open positions - 1 Supporting our regional properties and 1 supporting our Las Vegas properties. **THE DAY-TO-DAY:*** Partner with marketing teams to deliver strategic insights, translate analytical findings into actionable recommendations, and optimize the allocation of marketing investments while prioritizing high-impact initiatives.* Collaborate with Marketing COE Strategy leadership on A/B testing design, implementation, measurement, and reporting to drive data-informed decision-making.* Lead, develop, and train a team of analysts; provide guidance on event proformas, post-event analyses, promotions, shows, customer segmentation, and marketing review presentations.* Ensure consistency in tools, terminology, and methodology to establish Enterprise Analytics best practices in analysis and recommendations. Review all findings prior to presentation to business partners.* Create and maintain an analytical roadmap focused on developing and monitoring KPIs that maximize marketing effectiveness and efficiency.* Define business requirements and collaborate with Enterprise Reporting and external partners to ensure seamless execution and BI/IT development support.* Continuously enhance analytic capabilities and expand the marketing analysis toolkit through innovation, research, and networking.* Maintain close alignment with property teams through regular site visits and participation in strategy sessions. Lead monthly and ad-hoc marketing reviews with property and corporate marketing teams to evaluate performance and identify opportunities for growth.**THE IDEAL CANDIDATE:*** The ideal candidate holds a bachelor’s degree (preferred) and brings 4+ years of relevant experience, including subject matter expertise in an industry or functional area.* They have proven success leading teams in similar leadership roles and managing multiple, concurrent strategic initiatives and projects.* They possess a strong technical background with hands-on experience in data migration, integration, and transformation processes, including proficiency with Databricks and related data engineering or analytics platforms.* The candidate demonstrates expertise with CRM systems such as Salesforce (or comparable tools) and a deep understanding of data structures, systems, and BI tools that support marketing data management.* They excel at gathering, structuring, and analyzing both qualitative and quantitative data to generate actionable insights, make informed recommendations, and guide strategic decision-making.* Additionally, they have experience developing analytical frameworks, creating visual data dashboards, implementing automation, and establishing testing and control mechanisms to measure performance and success.* The ideal candidate understands the key drivers behind marketing KPIs and leverages data-driven insights to optimize business outcomes and support continuous improvement across marketing and analytics functions.**THE PERKS & BENEFITS:*** Wellness incentive programs to help you stay healthy physically and mentally* Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more* Free meals in our employee dining room* Free parking on and off shift* Health & Income Protection benefits (for eligible employees)* Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community