TikTok Shop – Monetization Strategy Manager

TikTok; Seattle (WA); On-site; USD 151,000 - 258,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Paid parental leave

Disability insurance

Life insurance

Wellbeing benefits

Paid holidays

Paid sick leave

Paid personal time

Job summary

TikTok is seeking a monetization-focused leader to drive end-to-end campaign monetization and alignment with business objectives. You will influence monetization strategy, research new business models, and coordinate with campaign teams to deliver revenue targets in a fast-paced ecommerce environment.

The role emphasizes cross-functional collaboration, strategic thinking, and hands-on execution to build monetization infrastructure and pricing/product strategies across platforms.

Qualifications

• E-commerce/Content monetization experience required.
• Complex project management capabilities, able to research and design new business models individually.
• Good collaborative skills, able to work with various functions to integrate resources and processes.
• Fast learning and problem-solving skills, and able to handle 0-1 projects

Responsibilities

• Monetization strategy development, research and develop annual campaign monetization initiatives, build the business new models
• Monetization project/promotion management, implement monetization plans with campaign teams, break into actions and programs, achieve revenue target
• Build up infrastructure of monetization stakeholders, including pricing and product strategies etc.

Skills

Monetization experience

Project management

Cross-functional collaboration

Fast learning

Problem solving

Job description

Responsibilities

About the team

The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e-commerce landscape.

• Monetization strategy development, research and develop annual campaign monetization initiatives, build the business new models


• Monetization project/promotion management, implement monetization plans with campaign teams, break into actions and programs, achieve revenue target


• Build up infrastructure of monetization stakeholders, including pricing and product strategies etc.

Qualifications

Minimum Qualifications:

• E-commerce/Content monetization experience required.


• Complex project management capabilities, able to research and design new business models individually.


• Good collaborative skills, able to work with various functions to integrate resources and processes.


• Fast learning and problem-solving skills, and able to handle 0-1 projects

Preferred Qualifications:

• Strong social media exposure and marketing ability across multiple platforms.


• Familiar with TikTok short video and live-streaming eco-system is a plus.


• Result driven, strategic thinking, data-driven, and hands-on.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $151050 - $258400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location.

• Employees have day one access to medical, dental, and vision insurance


• A 401(k) savings plan with company match


• Paid parental leave


• Short-term and long-term disability coverage


• Life insurance


• Wellbeing benefits, among others


• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;


• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;


• Exercising sound judgment.