Campaign Manager, Precision (Programmatic)

Publicis Groupe; New York (NY); Presencial; USD 90 000 - 120 000; Tempo integral

Resumo da oferta

Zenith, part of Publicis Groupe, is seeking a Campaign Manager in New York to own strategic planning and execution of digital campaigns across multiple clients. You will coordinate with Campaign Specialists, optimize bidding strategies, and deliver insights through performance analysis and reporting.

The role requires strong communication, analytical skills, and a proven ability to manage campaigns and client relationships in a fast-paced environment.

Qualificações

• Four-year college degree required.
• 2+ years of bid management, campaign management/optimization, or digital media operations experience.
• Excellent communication and writing skills; strong client-facing ability.
• Strong analytical thinking and mathematical skills; proficient in Office tools.

Responsabilidades

• Communicate digital strategies and rationale for tactical approaches for each campaign.
• Execute, manage, and optimize online media campaigns for agency clients to meet or beat performance targets.
• Oversee larger accounts and client relationships; develop and maintain client partnerships.
• Lead coaching and development of Campaign Managers and Campaign Specialists.

Conhecimentos

Bid management

Campaign management

Digital media operations

Client facing

Analytical thinking

Communication skills

Project management

Formação académica

Four-year college degree

Ferramentas

Microsoft Office

Descrição da oferta de emprego

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

The Zenith Precision team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface audience insights and uncover new audience segments. This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal.

The Campaign Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
• Oversight of larger and more strategic accounts and client relationships
• Develop, grow, and maintain relationships with AOD customers through exceptional client service
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversee campaign QA process
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
• Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
• Attend client meetings, as needed

  Qualifications

  • Four-year college degree
  • Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations
  • Client facing experience with the ability to identify risks and effectively manage through issues
  • Understanding of traditional and interactive media planning elements
  • Proficiency in Microsoft Office solutions
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project management skills
  • Strong desire to contribute to a team