Campaign Manager, Paid Social

Publicis Media; New York (NY); On-site; USD 50,000 - 66,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Flexible time off

Job summary

Publicis Media is seeking a Campaign Manager to own strategic planning and execution for assigned clients. The role blends strategic thinking with hands-on campaign management, leveraging bid management platforms and optimization practices.

The ideal candidate has 2+ years in bid/campaign management or digital media operations, strong analytics, and excellent communication. Collaborate with Campaign Specialists, train teams, and drive client success across programmatic campaigns.

Qualifications

• Four-year college degree.
• 2+ years in bid management, campaign management/optimization, or digital media operations.
• Client-facing experience with risk identification and issue management.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills.
• Strong project management skills.

Responsibilities

• Plan, execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations
• Demonstrate diligence, attention to detail and adherence to Optimedia best practices throughout the full digital campaign life-cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Strategic oversight of large accounts and client relationships
• Develop, grow, and maintain relationships with internal teams through exceptional client service
• Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments
• Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
• Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
• Attend client meetings, as needed
• Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Optimedia

Skills

Campaign management

Bid management

Digital media operations

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Company Description

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Company Description

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Overview

The Campaign Manager owns strategic planning and campaign execution for an assigned client/clients. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities

• Plan, execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations
• Demonstrate diligence, attention to detail and adherence to Optimedia best practices throughout the full digital campaign life-cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Strategic oversight of large accounts and client relationships
• Develop, grow, and maintain relationships with internal teams through exceptional client service
• Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments
• Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
• Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
• Attend client meetings, as needed
• Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Optimedia

Qualifications

• Four-year college degree
• Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations
• Client facing experience with the ability to identify risks and effectively manage through issues
• Understanding of traditional and interactive media planning elements
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project management skills
• Strong desire to contribute to a team

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $50,065.00 - USD $66,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/28/2026.