Campaign Manager: Heart & Vascular Marketing

Medical University of South Carolina (MUSC); Charleston (SC); On-site; USD 85,000 - 110,000; Full time

Job summary

Medical University of South Carolina (MUSC) seeks a Campaign Manager to lead integrated marketing campaigns for Heart and Vascular, translating service line priorities into audience-focused, measurable programs. This hands-on contributor will coordinate with the Office of Communications and Marketing and external agencies to speed to market.

The role emphasizes audience journeys, messaging consistency, brand strength, and PESO channel execution to connect patients and referring audiences with

Qualifications

• Bachelor's degree or equivalent; marketing, communications, or business preferred.
• Five+ years designing and executing integrated marketing campaigns with measurable results.
• Experience in product marketing, service lines, or complex marketing environments.
• Proven ability with multi-channel paid campaigns, digital journeys, and data-driven optimization.
• Experience executing PESO channel strategies.
• Strong project management, communication, and agency-management skills.

Responsibilities

• Leads development and execution of integrated marketing campaigns for Heart and Vascular across MUSC priorities, translating strategy into coordinated plans across PESO channels.
• Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements, coordinating deliverables to maintain speed-to-market.
• Reports campaign outcomes through dashboards and summaries, monitors performance, and recommends adjustments based on results.
• Serves as a liaison between service line stakeholders and OCM colleagues to align on objectives and milestones.
• Uses market research, CRM data, analytics, and other inputs to develop focused programs and demonstrate business impact.

Skills

Integrated marketing

Cross-functional collaboration

Project management

Agency-management

Data-driven optimization

Education

Bachelor's degree in marketing, communications, business, or related field

Job description

Medical University of South Carolina (MUSC) seeks a Campaign Manager to lead integrated marketing campaigns for Heart and Vascular, translating service line priorities into audience-focused, measurable programs. This hands-on contributor will coordinate with the Office of Communications and Marketing and external agencies to speed to market.

The role emphasizes audience journeys, messaging consistency, brand strength, and PESO channel execution to connect patients and referring audiences with