Campaign Insights & Measurement Analyst

The New York Times Company; New York (NY); Hybrid; USD 75,000 - 85,000; Full time

Job summary

The New York Times Advertising team is seeking an Analyst, Measurements and Insights who analyzes campaign performance data and campaigns for clients. You will translate results into actionable findings using first- and third-party metrics and collaborate with multiple teams across Sales, Ad Product, Audience Insights, Strategy and more.

This hybrid role is based at our New York headquarters, with an expectation of in-office presence about three days per week.

Qualifications

• Bachelor's degree in statistics, engineering, economics, or related field.
• 3–5 years of insights/analyst experience in publishing or media.
• Understanding of ad operations, digital buying and trafficking.
• Experience analyzing data, extracting insights, and building business cases.
• Familiarity with Google Analytics and web analytics platforms.
• Experience with data visualization tools (Tableau, DOMO, Chartio).
• Ability to communicate complex reporting to clients.

Responsibilities

• Build holistic narratives from large data sets using data visualization and analytics platforms.
• Partner with 3rd party vendors to deliver campaign effectiveness reports.
• Develop expertise across NYT research capabilities and measurement products.
• Collaborate with Strategy to align post-campaign outputs with goals.
• Identify and recommend ad products based on performance data.
• Serve as a subject matter expert and coordinate reporting to clients.
• Train internal Advertising partners on measurement capabilities.
• Share industry-level findings across partners.

Skills

Data analysis

Insights extraction

Data visualization

Google Analytics

Web analytics

Stakeholder communication

Education

Bachelor's degree in statistics, engineering, economics, or related subject

Tools

Tableau

DOMO

Chartio

Job description

The New York Times Advertising team is seeking an Analyst, Measurements and Insights who analyzes campaign performance data and campaigns for clients. You will translate results into actionable findings using first- and third-party metrics and collaborate with multiple teams across Sales, Ad Product, Audience Insights, Strategy and more.

This hybrid role is based at our New York headquarters, with an expectation of in-office presence about three days per week.