Campaign Data Analyst: Marketing Insights & Automation

CFS; Lemoore (CA); On-site; USD 60,000 - 80,000; Full time

Job summary

CFS is seeking a detail-oriented Database Analyst to support the day-to-day operations of the Database and Marketing team. This role handles campaign execution, database reporting, customer segmentation, performance analysis, and process automation to drive data-driven decisions.

The ideal candidate will have strong analytical skills, experience with marketing databases, and a passion for delivering accurate, timely insights to support cross-functional teams and business decisions.

Qualifications

• Strong analytical and data interpretation skills.
• Experience creating reports and performing data analysis to support business initiatives.
• Proficiency with Excel and Word.
• Knowledge of SQL and database concepts.
• Experience creating macros and automating business processes.
• Excellent organizational skills.

Responsibilities

• Support the preparation, execution, and implementation of direct mail and email marketing campaigns.
• Develop, analyze, and distribute reports that provide actionable insights to support business decisions.
• Perform ad hoc reporting and analysis for management and cross-functional teams.
• Analyze historical and current campaign performance and provide recommendations to improve results.
• Enhance departmental efficiency through automation, including macros and other process improvements.
• Create and manage customer segmentation groups for marketing campaigns and promotions.
• Configure and maintain promotional offers and coupon campaigns, ensuring proper tracking and redemption capabilities.
• Compile, validate, and prepare data files for email marketing platforms and external print vendors.
• Set up promotional transactions, including automated account loading for player rewards and incentive programs.
• Support the creation of special customer groups for promotional events and VIP experiences.
• Respond to inquiries regarding campaign eligibility, communication status, and customer records.
• Maintain accurate documentation and records within database systems.
• Collaborate effectively with internal departments and external partners to ensure successful campaign execution.
• Communicate operational issues and escalations to leadership in a timely manner.
• Ensure compliance with all applicable safety, health, and environmental policies and procedures.
• Perform additional duties and special projects as assigned.

Skills

SQL queries

Data analysis

Excel

Problem solving

Attention to detail

Communication skills

CRM familiarity

Education

Bachelor's degree in Business/Marketing/IS/Data Analytics

Tools

SQL

Microsoft Word

Macros/VBA

Job description

CFS is seeking a detail-oriented Database Analyst to support the day-to-day operations of the Database and Marketing team. This role handles campaign execution, database reporting, customer segmentation, performance analysis, and process automation to drive data-driven decisions.

The ideal candidate will have strong analytical skills, experience with marketing databases, and a passion for delivering accurate, timely insights to support cross-functional teams and business decisions.