Campaign Automation Manager - Salesforce Marketing Cloud

SiriusXM; Atlanta (GA); On-site; USD 91,000 - 115,000; Full time

Job summary

SiriusXM is seeking a Manager, Campaign Development to lead end-to-end marketing automation on the Salesforce Marketing Cloud platform. You will gather requirements, design solutions, and deploy campaigns that optimize engagement across email, SMS, and other channels.

You will build and manage data extensions, customer journeys, and segment activations while mentoring peers and ensuring timely delivery. A strong background in CDPs, data architecture, and marketing tech is required.

Qualifications

• 5+ years of experience with Customer Data Platforms beyond Salesforce.
• Bachelor's degree or higher in a related field.
• Strong SQL and database marketing knowledge.
• 3+ years hands-on with Salesforce Data Cloud and Marketing Cloud.
• Expertise with Journey Builder, Automation Studio, and Data Extensions.
• Ability to evolve processes in a fast-moving team.
• Excellent written and verbal communication across roles.
• Experience gathering and documenting business requirements.
• Ability to manage multiple projects and deadlines.
• Proficient MS Office skills and collaboration abilities.
• Experience with automation/AI tools (e.g., chatGPT, Gemini).
• Legal right to work in the U.S.

Responsibilities

• Lead end-to-end marketing automation initiatives in Salesforce Marketing Cloud.
• Collaborate with cross-functional teams to translate requirements into campaigns.
• Design and maintain Data Cloud segments and campaign data extensions.
• Develop customer journeys and triggered communications.
• Ensure testing, validation and deployment meet timelines.
• Analyze data sources to enhance segmentation and performance.
• Provide technical guidance on Marketing Cloud best practices.
• Review business criteria with Marketing to refine segmentation.
• Support legacy BAU work and Salesforce transition efforts.
• Troubleshoot issues related to Marketing Cloud implementations.

Skills

SQL

Database marketing

Data analysis

Project management

Stakeholder communication

Education

Bachelor's degree in Business/Statistics/Math/Engineering

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Audience Builder/Data Extensions

Data Cloud

Job description

SiriusXM is seeking a Manager, Campaign Development to lead end-to-end marketing automation on the Salesforce Marketing Cloud platform. You will gather requirements, design solutions, and deploy campaigns that optimize engagement across email, SMS, and other channels.

You will build and manage data extensions, customer journeys, and segment activations while mentoring peers and ensuring timely delivery. A strong background in CDPs, data architecture, and marketing tech is required.