SFMC Campaigns Manager

SiriusXM; New York (NY); On-site; USD 91,100 - 115,000; Full time

Job summary

SiriusXM in New York is seeking a Manager, Campaign Development to lead end-to-end marketing automation initiatives within Salesforce Marketing Cloud. You will gather requirements, design scalable solutions, and drive campaigns that engage customers across email, SMS, and in-vehicle messaging.

The role requires deep knowledge of Marketing Cloud tools, Data Cloud segmentation, and a collaborative, fast-paced approach.

Qualifications

• 5+ years of experience with Customer Data Platforms outside Salesforce.
• Bachelor’s degree in Business, Statistics, Mathematics, Engineering or related field.
• Advanced understanding of Database Marketing, Database Architecture, and SQL.
• Minimum 3+ years of hands‑on experience in Salesforce Data Cloud and Marketing Cloud.
• Expertise in marketing cloud tools: Journey Builder, Automation Studio, Audience Builder/Data Extensions.
• Ability to continuously develop and improve process / infrastructure within a constantly evolving team.
• Strong communication skills (written and oral) to all staff levels and possess ability to deliver information tactfully.
• Strong analytical, troubleshooting, and problem‑solving skills.
• Experience gathering and documenting business requirements.
• Ability to manage multiple projects and deadlines in a fast‑paced environment.

Responsibilities

• Collaborate with various marketing lines of business to gather, analyze, and document business requirements and campaign criteria, ensuring accurate implementation within marketing campaigns and alignment with business objectives.
• Design, develop, and maintain Salesforce Marketing Cloud solutions that meet business requirements for email, SMS, push, direct mail, outbound telemarketing, and in‑vehicle messaging.
• Build and manage Data Cloud segments, audience segmentation, data extensions, and campaign automation.
• Build and manage customer journeys, automations, email campaigns, audience segmentation, and triggered communications.
• Ensure campaigns are properly tested, validated, and deployed according to business requirements and timelines.
• Analyze available data sources that can be used to enhance campaign segmentation.
• Provide technical guidance and mentorship to development peers on Salesforce Marketing Cloud implementations and platform best practices.
• Conduct periodic reviews of business criteria with Marketing to ensure campaign segmentation is being done properly.
• Facilitate campaign and audience sizing.
• Assist with legacy/BAU work to assist fellow team members working on Salesforce transition.
• Troubleshoot and resolve technical issues related to Salesforce Marketing Cloud implementations.

Skills

Customer Data Platforms

Salesforce Marketing Cloud

SQL

Data Cloud

Campaign Automation

Data Extensions

Education

Bachelor’s degree or higher

Tools

Salesforce Data Cloud

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Audience Builder

Data Extensions

Job description

SiriusXM in New York is seeking a Manager, Campaign Development to lead end-to-end marketing automation initiatives within Salesforce Marketing Cloud. You will gather requirements, design scalable solutions, and drive campaigns that engage customers across email, SMS, and in-vehicle messaging.

The role requires deep knowledge of Marketing Cloud tools, Data Cloud segmentation, and a collaborative, fast-paced approach.