Campaign Automation Manager (SFMC)

AdsWizz; New York (NY); On-site; USD 91,100 - 115,000; Full time

Job summary

SiriusXM, together with AdsWizz, is seeking a Manager of Campaign Development to lead end‑to‑end marketing automation within Salesforce Marketing Cloud. You will translate business needs into scalable technical solutions, crafting campaigns and customer journeys that boost engagement and performance.

Join a leading audio entertainment company with a broad portfolio, and help optimize marketing through Data Cloud segments, audience sizing, and cross‑functional collaboration.

Qualifications

• Minimum 5 years experience with Customer Data Platforms outside of Salesforce.
• Bachelor’s degree or education in Business, Statistics, Mathematics, Engineering or related field.
• Advanced understanding of Database Marketing, Database Architecture, and SQL.
• Minimum 3+ years of hands-on experience in Salesforce Data Cloud and Marketing Cloud.
• Expertise in marketing cloud tools: Journey Builder, Automation Studio, Audience Builder/Data Extensions.

Responsibilities

• Collaborate with marketing lines of business to gather and document requirements for campaigns.
• Design, develop, and maintain Salesforce Marketing Cloud solutions for email, SMS, push, direct mail, and outbound messaging.
• Build and manage Data Cloud segments, audience segmentation, data extensions, and campaign automation.
• Create and manage customer journeys, automations, and triggered communications.
• Ensure campaigns are tested, validated, and deployed on schedule.
• Analyze data sources to enhance segmentation.
• Provide guidance on Salesforce Marketing Cloud implementations and best practices.
• Conduct periodic reviews of business criteria with Marketing for proper segmentation.
• Facilitate campaign and audience sizing.
• Assist with legacy/BAU work during Salesforce transition.
• Troubleshoot and resolve technical issues related to Salesforce Marketing Cloud implementations

Skills

CDP experience

SQL

Marketing Cloud expertise

Data Cloud

AI tools familiarity

Education

Bachelor’s degree or related field

Tools

Salesforce Data Cloud

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Audience Builder/Data Extensions

Teradata

Job description

SiriusXM, together with AdsWizz, is seeking a Manager of Campaign Development to lead end‑to‑end marketing automation within Salesforce Marketing Cloud. You will translate business needs into scalable technical solutions, crafting campaigns and customer journeys that boost engagement and performance.

Join a leading audio entertainment company with a broad portfolio, and help optimize marketing through Data Cloud segments, audience sizing, and cross‑functional collaboration.