Marketing Campaign Analyst

Adelphi Group; Irving (TX); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid schedule

On-site in Irving, TX

Job summary

Targetbase is seeking a Campaign Analyst to design and execute multi-channel campaigns using SFMC and other tools. You’ll work with clients and internal teams to ensure accurate delivery and QA of campaign outputs.

The role requires strong SQL skills, experience with campaign management systems (SFMC, Adobe Campaign), and familiarity with CRM and email marketing best practices. Hybrid schedule in Dallas–Fort Worth area with onsite Irving, TX involvement.

Qualifications

• Bachelor’s degree in Computer Science or related technology subject or equivalent industry experience.
• 2 years technical experience in a marketing operations role, preferably planning and executing marketing campaigns.
• Strong SQL experience and knowledge of campaign processes.
• Hands-on expertise with campaign management tools (SFMC, Adobe Campaign).
• Familiarity with best practices for email marketing.

Responsibilities

• Design, create and execute complex multi-channel campaigns using campaign management tools and validate counts from a marketing perspective.
• Serve as primary point-of-contact for problem escalation and resolution for campaigns.
• Ensure campaign turnaround times are tracked against SLAs and data is communicated to the client-facing teams.
• Be a subject matter expert on client data sources and familiarize with database, email and preference data and business rules that drive outputs.
• Monitor quality control on campaign deliverables prior to client distribution and ensure proper QC procedures.
• Lead troubleshooting of campaign count issues, questions, and research.
• Self-directed analyst with primary expertise in SFMC.

Skills

SQL

CRM familiarity

Email campaigns

Relational databases

Problem solving

Education

Bachelor’s Degree in Computer Science or related field

Equivalent industry experience

Tools

SFMC

Adobe Campaign

Job description

Agency:

Targetbase

Job Function:

Consulting

Job Subfunction:

Technology Consulting

Job Description:

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.

JOB SCOPE & PURPOSE

The Campaign Analyst works collaboratively with the client and internal teams to ensure accurate and timely delivery of marketing campaigns. The Campaign Analyst is considered an internal expert in designed component / campaign processes associated with Targetbase’s Executed Campaign, Custom Client Reports and complex Datamart Build services such as the build process, reporting and analytics and the campaign execution process.

MAIN RESPONSIBILITIES

Design, create and execute complex multi-channel campaigns using campaign management tools. Validates counts from a marketing perspective versus what is reasonable.

Serve as primary point-of-contact for problem escalation and resolution for campaigns.

Ensure campaign turnaround times are tracked against SLAs and campaign data is communicated internally. Partner with with account teams to communicate and manage client expectations.

Be a subject matter expert on client’s data sources and become intimately familiar with database, email and preference data including understanding key business rules that drive campaign and reporting outputs.

Monitor quality control on campaign deliverables prior to client distribution. Ensures the client team is following quality control procedures as applicable.

Lead troubleshooting of campaign count issues, questions, and research.

Self-directed analyst. Effectively utilize programming tools and applications, with primary expertise in SFMC.

EXPERIENCE & EDUCATION

Bachelor’s Degree in Computer Science or other technology subject or equivalent industry experience.

2 years technical experience in a marketing operations role, preferably planning and executing marketing campaigns.

Strong SQL experience and knowledge of campaign processes.

Hands on expertise with campaign management tools (ex: SalesForce Marketing Cloud (SFMC), Adobe Campaign)

Familiarity with best practices for email marketing.

KNOWLEDGE & ABILITY

Consultative approach to campaign planning and execution, making recommendations to the client to deliver increased value of marketing operations.

Experience with and understanding of CRM, direct mail and email campaigns, dynamic content experience a plus

Knowledge of relational marketing Database structures

Ability to solve problems by applying analytical reasoning.

POSITION REQUIREMENTS

Overtime as necessary

Travel as necessary

We work a hybrid schedule - 3 days in office and 2 days working from home. Candidates must local to the Dallas-Fort Worth area and willing to be onsite in the Irving,TX office 3 days per week.

Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development.

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