Campaign Activation & Analytics Associate

Searchlight Inc; New York (NY); On-site; USD 55,000 - 75,000; Full time

Job summary

Searchlight Inc is seeking an Associate, Digital Media Operations to join its fast-paced digital media team in New York. The role focuses on campaign activation, optimization, and reporting, with analytical insights across the platform and collaboration with stakeholders to meet revenue goals.

Responsibilities include pre- and post-activation support, creating dashboards, managing launch processes, and producing client-ready insights.

Qualifications

• 0-2 years of experience in digital media, advertising or related field; healthcare-centric and/or programmatic operations experience preferred.
• Ability to develop and deliver clear and coherent presentations alongside source data.
• Strong interpersonal and communication skills.
• Knowledge of advertising and sales promotion techniques.
• Ability to work a flexible schedule and do what is needed, to “get the job done”.
• Willingness to work in, learn and grow with the current company’s Technologies

Responsibilities

• Provide pre- and post-activation operational support to the clients and client-facing teams for ad hoc digital sales and product requests, (ex. targeting and reporting by user, advertising and location-based criteria).
• Create and maintain data dashboards for campaign quality metrics, key performance indicators, ad and audience quality validation, pacing and revenue.
• Initiate and project manage launch processes including management of deadlines between clients, internal teams and vendors, receipt and confirmation of creative assets and tags, targeting criteria, and campaign go-live dates.
• Build and distribute monthly read-outs and presentations for digital events and learnings (includes dashboards but additional insights and product management news).
• Generate monthly reporting materials for clients and assist the client-facing teams in providing deep-level insights into the results.
• Assist with monthly and quarterly delivery and revenue reporting for the finance and accounting teams.
• Where applicable, serve as level 1 sales support for basic digital media questions and proposal support.
• Conduct vendor research, build process timelines, and assist in new product launches.
• Act as steward for all relevant marketing materials and product documentation. Regularly share these new materials with the team.
• Help produce content templates or weekly/biweekly operational communications.
• Research and create brand briefs for specialty Rx based on priority from sales.

Job description

Searchlight Inc is seeking an Associate, Digital Media Operations to join its fast-paced digital media team in New York. The role focuses on campaign activation, optimization, and reporting, with analytical insights across the platform and collaboration with stakeholders to meet revenue goals.

Responsibilities include pre- and post-activation support, creating dashboards, managing launch processes, and producing client-ready insights.