Business Systems Analyst

Resicap, Lp; Atlanta, Northern (GA, KY); On-site; USD 75,000 - 110,000; Full time

Job summary

Resicap, Lp in Atlanta, GA seeks a Business Systems Analyst to bridge business needs and technology, focusing on designing and maintaining HubSpot systems. You will lead HubSpot configuration, data governance, reporting, and integrations, working with marketing, sales, and customer success teams.

The role requires strong analytical skills and experience with HubSpot and CRM platforms. The ideal candidate will manage system changes, create comprehensive documentation, and drive projects from

Qualifications

• 3+ years administering HubSpot with workflows and custom objects
• Advanced knowledge of HubSpot core features including Marketing Hub, workflows, sequences, custom objects, and reporting tools
• Experience with marketing automation and CRM platforms
• Proven experience in requirements gathering and technical documentation
• Strong analytical and problem solving abilities
• Project management experience, particularly with technical implementations
• Knowledge of marketing and sales operations
• Excellent written and verbal communication skills

Responsibilities

• Configure and maintain HubSpot automation workflows, emails, and forms
• Design solutions using HubSpot features like workflows, lists, custom objects
• Audit workflows, lists, data, and properties for performance
• Maintain data quality across multiple systems
• Develop data governance standards for contacts, custom objects, and workflows
• Integrate HubSpot with other systems (CRM, marketing tools)
• Create custom reports and dashboards to track KPIs
• Lead HubSpot projects from requirements to implementation
• Coordinate with business, IT, marketing and sales teams on system changes
• Provide operational and technical support for daily issues
• Stay updated with HubSpot updates and new features

Skills

HubSpot

Workflows

Data governance

Requirements gathering

Project management

Data analysis

Communication

Education

Bachelor's degree in Business, Information Systems, Marketing, or related field

HubSpot certifications

Tools

HubSpot

CRM platforms

HubSpot API

APIs

Data visualization tools

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Business Systems Analyst

Atlanta, GA, US

About the Role:

The Business Systems Analyst plays a critical role in bridging the gap between business needs and technology solutions within an organization. This position is responsible to design and maintain existing HubSpot Systems.

Reports to: VP, Strategic Services

Job Responsibilities

System Administration & Configuration

• Configure and maintain HubSpot automation workflows, email templates, and forms
• Design and implement solutions using company tools to meet the business’ needs (HubSpot Specific: workflows, sequences, lists, custom objects, etc.)
• Conduct regular audits of workflows, lists, data, and properties to ensure optimal performance
• Maintain data quality and consistency across multiple systems
• Develop and enforce data governance standards for contact properties, custom objects, and workflows

Requirements & Documentation

• Gather and document business requirements from stakeholders across marketing, sales, and customer success teams
• Document system configurations and maintain technical documentation
• Create documentation and standard operating procedures
• Develop and execute testing plans for new configurations
• Lead HubSpot related projects from requirements through implementation
• Coordinate with business, IT, marketing, and sales teams on system changes
• Offer operational and technical support for day to day issues as reported
• Stay current with HubSpot updates and new features
• Data, Integration & Reporting
• Integrate HubSpot with other business systems (CRM, marketing tools, etc.)
• Monitor data synchronization and work with Integrations Team to resolve any integration issues
• Create custom reports and dashboards to track KPIs and business metrics
• Recommend process improvements based on system capabilities and best practices

Job Requirements (including Education)

Required Experience:

• 3+ years administering HubSpot, with demonstrated expertise in workflows, custom objects, and integrations
• Advanced knowledge of HubSpot's core features including Marketing Hub, workflows, sequences, custom objects, and reporting tools
• Experience with marketing automation and CRM platforms
• Proven experience in requirements gathering and technical documentation
• Strong analytical and problem solving abilities
• Project management experience, particularly with technical implementations
• Knowledge of marketing and sales operations
• Excellent written and verbal communication skills

Preferred Experience:

• Bachelor's degree in Business, Information Systems, Marketing, or related field
• Experience or strong interest in using AI tools (e.g., Claude, Gemini) to improve personal and business process efficiency
• HubSpot certifications (Marketing Hub, Sales Hub, or Operations Hub)
• Experience designing scalable integration architecture (API limits, error handling, data mapping documentation)
• Familiarity with data privacy standards (GDPR, CCPA, or general PII handling)
• Data analysis and visualization skills

Candidates will complete a video interview, demonstrate HubSpot workflow management skills, and coding capabilities as part of the process.