Business Systems Analyst

Resicap LP; Atlanta (GA); On-site; USD 75,000 - 110,000; Full time

Job summary

Resicap LP is seeking a Business Systems Analyst in Atlanta to bridge business needs and technology solutions, focusing on designing and maintaining HubSpot systems. You will partner with marketing, sales, and customer success to implement workflows, reports, and integrations.

The role emphasizes requirements gathering, documentation, and process improvements, with opportunities to lead HubSpot projects and ensure data quality across platforms.

Qualifications

• 3+ years administering HubSpot, with demonstrated expertise in workflows, custom objects, and integrations.
• Advanced knowledge of HubSpot core features including Marketing Hub, workflows, sequences, custom objects, and reporting tools.
• Experience with marketing automation and CRM platforms.
• Proven experience in requirements gathering and technical documentation.
• Strong analytical and problem solving abilities.
• Project management experience, particularly with technical implementations.
• Knowledge of marketing and sales operations.
• Excellent written and verbal communication skills.

Responsibilities

• Configure and maintain HubSpot automation workflows, email templates, and forms
• Design and implement solutions using company tools to meet the business’ needs (HubSpot Specific: workflows, sequences, lists, custom objects, etc.)
• Conduct regular audits of workflows, lists, data, and properties to ensure optimal performance
• Maintain data quality and consistency across multiple systems
• Develop and enforce data governance standards for contact properties, custom objects, and workflows
• Gather and document business requirements from stakeholders across marketing, sales, and customer success teams
• Document system configurations and maintain technical documentation
• Create documentation and standard operating procedures
• Develop and execute testing plans for new configurations
• Lead HubSpot related projects from requirements through implementation
• Coordinate with business, IT, marketing, and sales teams on system changes
• Offer operational and technical support for day to day issues as reported
• Stay current with HubSpot updates and new features
• Integrate HubSpot with other business systems (CRM, marketing tools, etc.)
• Monitor data synchronization and work with Integrations Team to resolve any integration issues
• Create custom reports and dashboards to track KPIs and business metrics
• Recommend process improvements based on system capabilities and best practices

Skills

HubSpot administration

Workflow design

Requirements gathering

Technical documentation

Data analysis

Project management

Communication skills

CRM platforms

Education

Bachelor's degree

Tools

HubSpot

API integrations

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Business Systems Analyst

Atlanta, GA, US

2 days ago Requisition ID: 2008

About the Role:

The Business Systems Analyst plays a critical role in bridging the gap between business needs and technology solutions within an organization. This position is responsible to design and maintain existing HubSpot Systems.

Reports to: VP, Strategic Services

Job Responsibilities

System Administration & Configuration

• Configure and maintain HubSpot automation workflows, email templates, and forms
• Design and implement solutions using company tools to meet the business’ needs (HubSpot Specific: workflows, sequences, lists, custom objects, etc.)
• Conduct regular audits of workflows, lists, data, and properties to ensure optimal performance
• Maintain data quality and consistency across multiple systems
• Develop and enforce data governance standards for contact properties, custom objects, and workflows

Requirements & Documentation

• Gather and document business requirements from stakeholders across marketing, sales, and customer success teams
• Document system configurations and maintain technical documentation
• Create documentation and standard operating procedures
• Develop and execute testing plans for new configurations
• Lead HubSpot related projects from requirements through implementation
• Coordinate with business, IT, marketing, and sales teams on system changes
• Offer operational and technical support for day to day issues as reported
• Stay current with HubSpot updates and new features
• Data, Integration & Reporting
• Integrate HubSpot with other business systems (CRM, marketing tools, etc.)
• Monitor data synchronization and work with Integrations Team to resolve any integration issues
• Create custom reports and dashboards to track KPIs and business metrics
• Recommend process improvements based on system capabilities and best practices

Job Requirements (including Education)

Required Experience:

• 3+ years administering HubSpot, with demonstrated expertise in workflows, custom objects, and integrations
• Advanced knowledge of HubSpot's core features including Marketing Hub, workflows, sequences, custom objects, and reporting tools
• Experience with marketing automation and CRM platforms
• Proven experience in requirements gathering and technical documentation
• Strong analytical and problem solving abilities
• Project management experience, particularly with technical implementations
• Knowledge of marketing and sales operations
• Excellent written and verbal communication skills

Preferred Experience:

• Bachelor's degree in Business, Information Systems, Marketing, or related field
• Experience or strong interest in using AI tools (e.g., Claude, Gemini) to improve personal and business process efficiency
• HubSpot certifications (Marketing Hub, Sales Hub, or Operations Hub)
• Experience designing scalable integration architecture (API limits, error handling, data mapping documentation)
• Familiarity with data privacy standards (GDPR, CCPA, or general PII handling)
• Data analysis and visualization skills

Candidates will complete a video interview, demonstrate HubSpot workflow management skills, and coding capabilities as part of the process.