Business Systems Analyst

RESICAP; Atlanta (GA); On-site; USD 85,000 - 110,000; Full time

Job summary

RESICAP is seeking a Business Systems Analyst to bridge business needs with technology solutions, focusing on designing and maintaining HubSpot systems. The role reports to the VP, Strategic Services and involves coordinating across marketing, sales, and customer success teams.

You will lead HubSpot projects from requirements through implementation, audit configurations, and develop dashboards to track KPIs and business metrics. Strong communication and documentation skills are essential.

Qualifications

• 3+ years administering HubSpot with workflows, custom objects, and integrations.
• Advanced knowledge of HubSpot core features including Marketing Hub, workflows, sequences, custom objects, and reporting tools.
• Experience with marketing automation and CRM platforms.
• Proven experience in requirements gathering and technical documentation.
• Strong analytical and problem solving abilities.
• Project management experience, particularly with technical implementations.
• Knowledge of marketing and sales operations.
• Excellent written and verbal communication skills.

Responsibilities

• Configure and maintain HubSpot automation workflows, email templates, and forms.
• Design and implement solutions using HubSpot to meet the business needs (workflows, sequences, lists, custom objects).
• Conduct regular audits of workflows, lists, data, and properties to ensure optimal performance.
• Maintain data quality and consistency across multiple systems.
• Develop and enforce data governance standards for contact properties, custom objects, and workflows.

Skills

HubSpot

Workflow design

Data governance

Requirements gathering

Project management

API integrations

JavaScript/Python

Analytical thinking

CRM systems

Education

Bachelor's degree in Business/Information Systems/Marketing or related field

Tools

HubSpot

HubSpot certifications

Job description

About The Role

The Business Systems Analyst plays a critical role in bridging the gap between business needs and technology solutions within an organization. This position is responsible to design and maintain existing HubSpot Systems. Reports to: VP, Strategic Services.

Job Responsibilities

• Configure and maintain HubSpot automation workflows, email templates, and forms
• Design and implement solutions using company tools to meet the business’ needs (HubSpot Specific: workflows, sequences, lists, custom objects, etc.)
• Conduct regular audits of workflows, lists, data, and properties to ensure optimal performance
• Maintain data quality and consistency across multiple systems
• Develop and enforce data governance standards for contact properties, custom objects, and workflows

Requirements & Documentation

• Gather and document business requirements from stakeholders across marketing, sales, and customer success teams
• Document system configurations and maintain technical documentation
• Create documentation and standard operating procedures
• Develop and execute testing plans for new configurations

Project Leadership

• Lead HubSpot related projects from requirements through implementation
• Coordinate with business, IT, marketing, and sales teams on system changes
• Offer operational and technical support for day to day issues as reported
• Stay current with HubSpot updates and new features
• Data, Integration & Reporting
• Integrate HubSpot with other business systems (CRM, marketing tools, etc.)
• Monitor data synchronization and work with Integrations Team to resolve any integration issues
• Create custom reports and dashboards to track KPIs and business metrics
• Recommend process improvements based on system capabilities and best practices

Required Experience

Job Requirements (including Education)

• 3+ years administering HubSpot, with demonstrated expertise in workflows, custom objects, and integrations
• Advanced knowledge of HubSpot's core features including Marketing Hub, workflows, sequences, custom objects, and reporting tools
• Experience with marketing automation and CRM platforms
• Proven experience in requirements gathering and technical documentation
• Strong analytical and problem solving abilities
• Project management experience, particularly with technical implementations
• Knowledge of marketing and sales operations
• Excellent written and verbal communication skills

Preferred Experience

• Bachelor's degree in Business, Information Systems, Marketing, or related field
• Experience or strong interest in using AI tools (e.g., Claude, Gemini) to improve personal and business process efficiency
• HubSpot certifications (Marketing Hub, Sales Hub, or Operations Hub)
• Experience designing scalable integration architecture (API limits, error handling, data mapping documentation)
• Familiarity with data privacy standards (GDPR, CCPA, or general PII handling)
• Data analysis and visualization skills
• Ability to read and modify existing JavaScript or Python for custom code to support debugging and troubleshooting

Candidates will complete a video interview, demonstrate HubSpot workflow management skills, and coding capabilities as part of the process.

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