Business Line Marketing Partner

U.S. Bank National Association; Minneapolis (MN); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

Life insurance

Disability coverage

Parental leave

401(k) retirement plan

Paid vacation

Paid holidays

Adoption assistance

Sick leave

Job summary

U.S. Bank is seeking a Marketing Business Partner for Wealth Management to bridge business goals with the Marketing organization.

You will translate business needs into strategic marketing plans and programs while coordinating across content, campaigns, events, communications, and digital channels. You will partner with stakeholders to monitor execution, identify optimization opportunities, and deliver insights that drive decision-making and measurable business impact.

Qualifications

• Bachelor's degree, or equivalent work experience
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Responsibilities

• Serve as the primary marketing contact for Wealth Management business lines and stakeholders.
• Develop marketing plans aligned with business goals and priorities.
• Coordinate planning across marketing disciplines including content, campaigns, events, communications, digital channels, thought leadership, and advisor enablement.
• Monitor progress of marketing initiatives and deliverables; facilitate issue resolution.
• Translate performance data into clear insights and recommendations for leadership.

Skills

Marketing strategy

Stakeholder engagement

Planning & execution

Data-driven insights

Education

Bachelor's degree

Job description

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

The Marketing Business Partner serves as the primary liaison between Wealth Management business line leaders and the Marketing organization. Acting as a bridge between the business and marketing, this role develops a deep understanding of business goals, priorities, growth opportunities, and key initiatives and helps translate those needs into marketing plans, programs, and activities.

Working closely with business stakeholders and marketing leaders, the Marketing Business Partner helps align marketing resources and capabilities to support business objectives. This role coordinates planning efforts, facilitates collaboration across marketing teams, monitors execution against agreed-upon priorities, and helps ensure marketing activities deliver value to the business.

The Marketing Business Partner also plays a key role in performance measurement, helping identify meaningful metrics, communicating results, and providing insights to support ongoing optimization and decision-making.

Key Responsibilities:

Business Partnership & Stakeholder Engagement

• Serve as the primary marketing point of contact for assigned Wealth Management business lines and key stakeholders.
• Develop a thorough understanding of business objectives, priorities, market opportunities, and growth strategies.
• Build trusted relationships with business line leaders and maintain ongoing dialogue regarding business needs, challenges, and opportunities.
• Represent the voice of the business within Marketing and help ensure marketing activities align with business priorities.
• Facilitate communication and collaboration between business stakeholders and marketing teams.

Marketing Planning & Coordination

• Partner with business leaders and marketing teams to develop marketing plans that support business goals and priorities.
• Help identify the marketing capabilities, resources, and activities best suited to achieve desired outcomes.
• Coordinate planning efforts across marketing disciplines, including content, campaigns, events, communications, digital channels, thought leadership, advisor enablement, and other marketing functions.
• Help prioritize initiatives and align stakeholders around shared objectives.
• Ensure marketing plans, activities, and timelines remain aligned with evolving business needs.

Execution Oversight

• Monitor the progress of marketing initiatives and key deliverables.
• Facilitate issue resolution and cross-functional collaboration to support successful execution.
• Communicate status updates, milestones, risks, and opportunities to business and marketing stakeholders.
• Promote accountability and follow-through across teams involved in delivering marketing activities.
• Help ensure agreed-upon business priorities are appropriately represented within marketing plans and actions.

Measurement, Reporting & Insights

• Partner with marketing and analytics teams to identify meaningful performance metrics and key performance indicators.
• Monitor performance and progress against business and marketing objectives.
• Develop and deliver reporting and business reviews for Wealth Management leadership and marketing stakeholders.
• Translate performance data into clear insights, observations, and recommendations.
• Support continuous improvement by identifying opportunities to enhance marketing effectiveness and business impact.

Basic Qualifications:

• Bachelor's degree, or equivalent work experience
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
  

Preferred Skills/Experience:

• Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
• Strong organizational, interpersonal and team building skills
• Excellent verbal, written and presentation skills
• Agility in thinking and delivery, along with proven ability to take direction in support of company goals
• Strong decision-making and problem-solving skills
• Proven ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
• Proficient computer navigation skills using a variety of software packages
• MBA or equivalent markers of high achievement are a plus

Location Expectations:

This role requires working from a U.S. Bank location three (3) or more days per week.

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law