Business Director

BBDO Worldwide; Chicago (IL); On-site; USD 100,000 - 120,000; Full time

Job summary

BBDO Worldwide in Chicago seeks a Business Director, Digital to lead the client's digital business. You will align client stakeholders, agency teams, and partners to drive growth and performance across web, CRM, content, CX, and marketing.

You will need strong leadership to manage multiple workstreams in a regulated healthcare environment, driving planning, governance, and accountability while elevating customer experience and business results.

Qualifications

• Experience leading complex digital programs across web, CRM, content, CX, and marketing.
• Ability to navigate regulated environments and ensure compliance.
• Proven track record of aligning multiple stakeholders and delivering programs on time.

Responsibilities

• Serve as the senior day-to-day digital lead and trusted advisor for the client.
• Manage a portfolio of digital initiatives with alignment across priorities, budgets, resources, timelines, and dependencies.
• Lead cross-functional teams across account, strategy, creative, UX, technology, development, program management, and analytics.
• Partner with client stakeholders to understand business objectives and evolving priorities.
• Ensure all work complies with healthcare, legal, privacy, regulatory, and brand requirements.
• Identify risks and develop mitigation plans to keep programs on track.
• Drive stakeholder alignment and decision-making across client, agency, and partner teams.
• Oversee digital roadmaps and program reporting for progress, risks, and outcomes.
• Maintain expertise in digital platforms, website ecosystems, and emerging tech.
• Mentor and develop team members to foster collaboration and excellence.

Skills

Digital program leadership

Stakeholder management

Cross-functional collaboration

Regulatory/compliance awareness

Communication & storytelling

Strategic thinking

Project governance

Healthcare experience

Education

Bachelor's degree or equivalent professional experience

Tools

Sitecore

Job description

Job Description

As a Business Director, Digital at BBDO, you are the senior strategic and operational lead for the client's digital business.

Reporting to the SVP, Business Lead, you will oversee complex digital initiatives across web, CRM, content, customer experience, and marketing, aligning client stakeholders, agency teams, and delivery partners to achieve business objectives.

Agency

BBDO

Job Function

Account Management and Growth

Job Subfunction

Account Management

Job Description

As a Business Director, Digital at BBDO, you are the senior strategic and operational lead for the client's digital business. Reporting to the SVP, Business Lead, you will oversee complex digital initiatives across web, CRM, content, customer experience, and marketing, aligning client stakeholders, agency teams, and delivery partners to achieve business objectives.

This role requires strong leadership, experience navigating a regulated healthcare environment, and the ability to manage multiple workstreams. You will drive planning, execution, governance, and accountability while identifying opportunities to improve customer experience and business performance.

THINGS YOU WILL DO

• Serve as the senior day‑to‑day digital lead and trusted advisor for the client.
• Manage a portfolio of digital initiatives, ensuring alignment across priorities, budgets, resources, timelines, and dependencies.
• Lead cross‑functional teams across account, strategy, creative, UX, technology, development, program management, and analytics.
• Partner with client stakeholders to understand business objectives, operational challenges, and evolving priorities.
• Working with the team and clients, you will ensure all work meets healthcare, legal, privacy, regulatory, and brand requirements.
• Identify risks and develop mitigation plans to keep programs on track.
• Drive stakeholder alignment and decision‑making across client, agency, and partner teams.
• Oversee digital roadmaps and program reporting, providing visibility into progress, risks, and outcomes.
• Maintain expertise in digital platforms, website ecosystems, customer experience, content operations, and emerging technologies.
• Mentor and develop team members while fostering collaboration, accountability, and excellence.

THINGS WE'RE LOOKING FOR

• Experience leading complex digital programs, platforms, websites, or integrated marketing initiatives.
• Familiarity with AI search and generative engine optimization (GEO): how LLMs discover, interpret, and surface brand content, and what that means for site structure, structured data, and content strategy.
• Proven ability to manage multiple workstreams in a matrixed environment.
• Strong understanding of digital delivery, governance, risk management, and operational planning.
• Ability to influence and build consensus among diverse stakeholder groups, including senior client leadership.
• Experience partnering with technology, product, UX, analytics, and creative teams to deliver integrated solutions.
• Strong communication, presentation, and storytelling skills.
• Business acumen with the ability to connect digital initiatives to organizational goals.
• Attention to detail and commitment to quality, accuracy, and compliance.
• Demonstrated success building long‑term client relationships and serving as a trusted advisor.
• Ability to remain composed and solution‑oriented in fast‑paced environments.
• 6+ years of experience in digital marketing, account management, program management, consulting, or related fields.
• Bachelor's degree or equivalent professional experience.

Preferred Experience

• Healthcare, insurance, financial services, pharmaceutical, or other regulated industry experience.
• Large enterprise website and CMS experience (Sitecore preferred).
• Experience leading cross‑agency and cross‑functional teams.

Salary

$100,000 - $120,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager.

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