Business Director

Adelphi Group; Chicago (IL); On-site; USD 100,000 - 120,000; Full time

Job summary

BBDO is seeking a Business Director, Digital to serve as the senior strategic and operational lead for the client's digital business. Reporting to the SVP, you will oversee initiatives across web, CRM, content, customer experience, and marketing, aligning client stakeholders, agency teams, and delivery partners to achieve business objectives.

This role requires strong leadership, experience navigating a regulated healthcare environment, and the ability to manage multiple workstreams, driving

Qualifications

• Experience leading complex digital programs, platforms, websites, or integrated marketing initiatives.
• Familiarity with AI search and generative engine optimization (GEO) and implications for site structure and content strategy.
• Proven ability to manage multiple workstreams in a matrixed environment.
• Strong understanding of digital delivery, governance, risk management, and operational planning.

Responsibilities

• Serve as the senior day-to-day digital lead and trusted advisor for the client.
• Manage a portfolio of digital initiatives, ensuring alignment across priorities, budgets, resources, timelines, and dependencies.
• Lead cross-functional teams across account, strategy, creative, UX, technology, development, program management, and analytics.
• Partner with client stakeholders to understand business objectives, operational challenges, and evolving priorities.
• Ensure all work meets healthcare, legal, privacy, regulatory, and brand requirements.
• Identify risks and develop mitigation plans to keep programs on track.
• Drive stakeholder alignment and decision-making across client, agency, and partner teams.
• Oversee digital roadmaps and program reporting, providing visibility into progress, risks, and outcomes.
• Maintain expertise in digital platforms, website ecosystems, customer experience, content operations, and emerging technologies.
• Mentor and develop team members while fostering collaboration, accountability, and excellence.

Skills

Digital marketing

Leadership

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree or equivalent professional experience

Tools

Sitecore

Job description

Agency:

BBDO

Job Function:

Account Management and Growth

Job Subfunction:

Account Management

Job Description:

As a Business Director, Digital at BBDO, you are the senior strategic and operational lead for the client's digital business. Reporting to the SVP, Business Lead, you will oversee complex digital initiatives across web, CRM, content, customer experience, and marketing, aligning client stakeholders, agency teams, and delivery partners to achieve business objectives.

This role requires strong leadership, experience navigating a regulated healthcare environment, and the ability to manage multiple workstreams. You will drive planning, execution, governance, and accountability while identifying opportunities to improve customer experience and business performance.

THINGS YOU WILL DO

• Serve as the senior day-to-day digital lead and trusted advisor for the client.
• Manage a portfolio of digital initiatives, ensuring alignment across priorities, budgets, resources, timelines, and dependencies.
• Lead cross-functional teams across account, strategy, creative, UX, technology, development, program management, and analytics.
• Partner with client stakeholders to understand business objectives, operational challenges, and evolving priorities.
• Working with the team and clients, you will ensure all work meets healthcare, legal, privacy, regulatory, and brand requirements.
• Identify risks and develop mitigation plans to keep programs on track.
• Drive stakeholder alignment and decision-making across client, agency, and partner teams.
• Oversee digital roadmaps and program reporting, providing visibility into progress, risks, and outcomes.
• Maintain expertise in digital platforms, website ecosystems, customer experience, content operations, and emerging technologies.
• Mentor and develop team members while fostering collaboration, accountability, and excellence.

THINGS WE'RE LOOKING FOR

• Experience leading complex digital programs, platforms, websites, or integrated marketing initiatives.
• Familiarity with AI search and generative engine optimization (GEO): how LLMs discover, interpret, and surface brand content, and what that means for site structure, structured data, and content strategy.
• Proven ability to manage multiple workstreams in a matrixed environment.
• Strong understanding of digital delivery, governance, risk management, and operational planning.
• Ability to influence and build consensus among diverse stakeholder groups, including senior client leadership.
• Experience partnering with technology, product, UX, analytics, and creative teams to deliver integrated solutions.
• Strong communication, presentation, and storytelling skills.
• Business acumen with the ability to connect digital initiatives to organizational goals.
• Attention to detail and commitment to quality, accuracy, and compliance.
• Demonstrated success building long-term client relationships and serving as a trusted advisor.
• Ability to remain composed and solution-oriented in fast-paced environments.
• 6+ years of experience in digital marketing, account management, program management, consulting, or related fields.
• Bachelor's degree or equivalent professional experience.

PREFERRED EXPERIENCE

• Healthcare, insurance, financial services, pharmaceutical, or other regulated industry experience.
• Large enterprise website and CMS experience (Sitecore preferred).
• Experience leading cross-agency and cross-functional teams.
  

Salary: $100,000 - $120,000

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