Business Development Strategist

New York Technology Partners; New York (NY); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Pre-PTO

Mental Health Awareness Days

Friday Freeze

Summer Fridays

Professional training and workshops

Phone and wellness stipend

Holiday office closure

Job summary

New York Technology Partners in New York, NY is seeking a strategic business development professional to drive proactive growth initiatives. You will work with BD leadership and practice experts to identify opportunities, craft content, and engage priority prospects for meaningful client conversations.

The role emphasizes developing integrated outbound campaigns, audience segmentation, and collaboration across marketing, BD, and subject matter experts to align with growth priorities.

Qualifications

• 5+ years in business development or growth strategy within professional services, communications, or management consulting.
• Proven ability to develop proactive B2B strategies and integrated outbound campaigns.
• Experience partnering with senior executives to develop market-facing content and thought leadership.

Responsibilities

• Partner with leadership to develop account penetration and market engagement strategies.
• Identify opportunities leveraging thought leadership, events, and awards to support proactive BD.
• Collaborate with practice leaders to develop content and messaging for targeted outreach.
• Develop integrated BD campaigns including audience strategy, messaging, and CTAs.
• Build and segment target audiences using data sources like HubSpot and Apollo.
• Manage campaign planning and execution including CRM management and follow-ups.
• Monitor campaign performance and propose improvements to engagement and pipeline.

Skills

Strategic thinking

Account-based marketing

CRM management

Project management

Communication

Tools

HubSpot CRM

Apollo

Job description

We’re seeking a strategic business development professional with experience in professional services, communications, management consulting, or other consultative B2B environments to help drive proactive growth initiatives. Working closely with business development leadership and practice experts, this individual will identify opportunities to engage priority prospects, develop targeted outbound campaigns, and serve as a strategic partner to subject matter experts in shaping the content, insights, and messaging needed to generate meaningful client conversations.

Responsibilities

• Partner with business development leadership to develop account penetration and market engagement strategies aligned with organizational growth priorities
• Identify opportunities to leverage thought leadership, executive visibility, research, events, awards, and other marketing initiatives to support proactive business development
• Partner with practice leaders and subject matter experts to identify and develop content, insights, and messaging for targeted outreach
• Develop integrated business development campaigns, including audience strategy, messaging, calls to action, and follow-up approaches
• Build and segment target audiences using HubSpot, Apollo, and other data sources
• Manage campaign planning and execution, including CRM management, audience development, email campaigns, and follow-up sequences
• Monitor campaign performance and provide recommendations to improve engagement, meeting generation, and pipeline development
• Collaborate cross-functionally with marketing, business development, and subject matter experts to ensure campaigns align with broader growth initiatives

Qualifications

• 5+ years of experience in business development, growth strategy, CRM, account-based marketing, or a related strategic role within a professional services organization, communications agency, management consulting firm, or similar consultative B2B environment
• Demonstrated experience developing proactive business development strategies and integrated outbound campaigns
• Experience partnering with senior executives and subject matter experts to develop market-facing content and thought leadership
• Strong understanding of CRM strategy, audience segmentation, prospecting, and campaign planning
• Hands-on experience with HubSpot CRM; experience with Apollo or similar prospecting platforms is preferred
• Excellent communication, organizational, and project management skills
• Ability to manage multiple initiatives, priorities, and stakeholders in a fast-paced environment
• Strong analytical skills with the ability to evaluate campaign performance and translate insights into actionable improvements

We believe in creating a flexible work environment with programs and benefits designed to support employees throughout every stage of their careers. Our approach is centered around flexibility, professional growth, and supporting employees both personally and professionally.

Highlights Include

• Unlimited PTO
• Pre-PTO
• Mental Health Awareness Days
• Friday Freeze
• Summer Fridays
• Professional training and workshops
• Phone and mental health/wellness stipend
• Office closure between Christmas Eve and New Year’s Day

Our Values

Passion

We’re passionate about our work and committed to delivering high-quality results for our clients and partners.

Inclusivity

We value diverse backgrounds, perspectives, and experiences because they contribute to stronger collaboration, innovation, and creativity.

We embrace new ideas, continuously seek to learn, and stay curious about our clients, industries, and the world around us.

Empathy

We strive to understand the perspectives and experiences of others, strengthening our relationships with colleagues, clients, and partners.

We value the freedom to think creatively, take thoughtful risks, and make decisions that are right for our clients, our organization, and our teams.

Initiative

We take ownership, move with purpose, and approach challenges with confidence, energy, and a commitment to delivering exceptional work.