A leading recruitment agency in New York is seeking a Business Development Specialist to serve as the primary project lead for legal marketing services. This role involves managing projects, producing marketing materials, analyzing business opportunities, and collaborating with various teams. The ideal candidate will have strong communication skills and the ability to support lawyers in business development initiatives. This position offers a dynamic work environment with a focus on strategic marketing and client engagement.
Responsibilities
Serve as primary project lead for selected lawyers for marketing services.
Manage projects from inception to implementation with clear communication.
Produce pitches and marketing materials for clients.
Analyze new business opportunities and collaborate with teams globally.
Support lawyers with internal BD updates and priorities.
Conduct competitive intelligence research for business opportunities.
Develop ideas for targeted event activities with partners.
Provide training for junior members of the team.
Manage legal directory submissions and competitor analyses.
Contribute to matter management and content strategy.
Job description
Business Development Specialist
Responsibilities include but are not limited to:
Serve as primary project lead for select lawyers for all marketing services including events, design, technology, alumni and overall business development support.
Manage assigned projects from inception to implementation with clear communication throughout the process to a variety of internal stakeholders, including partners.
Produce pitches/RFPs, matter lists and other marketing materials & collateral for potential and existing clients. This includes drafting original content regarding qualifications; drafting and compiling value proposition statements; producing financial proposals, budgets and timelines for opportunities (in collaboration with our Pricing Support colleagues); gathering input from lawyers and other sources of information; project management; providing pitch preparation; and coaching the lawyers on strategy and follow-up.
Help lawyers analyze new business opportunities for existing and prospective clients and data - across companies, individuals, markets and competitors - to inform strategy and approach. This includes collaborating with other business development and practice management staff globally to identify cross-selling opportunities.
Support lawyers and work closely with practice managers in compiling and disseminating internal group BD updates and priorities, acting as principal BD team contact in these meetings.
Handle competitive intelligence exercises for research projects, including identifying potential business development opportunities and synergies with existing activities being conducted throughout the firm.
Proactively work with partners to develop ideas for targeted event activities and liaise with relevant marketing services teams to execute.
Oversee, and actively engage in, substantive training for junior members of the Business Development team to assist with pitches, new business initiatives and other projects.
Work collaboratively with the firm’s Communications function to develop content that can inform ongoing proactive prominence-enhancing activities.
Manage legal directory and (working alongside Comms team) awards submissions, including drafting and editing submissions, scheduling/prepping for/sitting in interviews, and conducting competitor analyses of key rankings & results.
Contribute to matter management and league table processes and content strategy with respect to keeping matter experience data current for purposes of pitches, proposals, lawyer biographies, directory/award submissions and rankings.