Business Development Senior Coordinator

Holland & Knight; Dallas (TX); On-site; USD 85,000 - 115,000; Full time

Job summary

Holland & Knight seeks a Senior Business Development Coordinator to drive marketing and business development strategies for designated practice groups. You will mentor junior staff, exercise independent judgment, and serve as a subject-matter expert in the marketing of assigned areas.

The role combines project execution with strategic contributions, overseeing large-scale initiatives, including events, directory submissions, and multi-part campaigns to support new business development.

Qualifications

• Exceptional communication skills (written and verbal) with ability to influence attorneys and senior stakeholders.
• Advanced project management and ability to lead cross-functional, multi-stakeholder initiatives.
• Strong analytical and strategic thinking linking marketing activities to business outcomes.
• Expert-level proficiency in Microsoft Office (Excel, Word, PowerPoint).
• Excellent writing, editing, and proofreading; produce client-ready materials with minimal oversight.
• Deep knowledge of legal industry marketing practices, including directories, rankings and awards.

Responsibilities

• Strategic Contribution: Identify and recommend marketing activities aligning with practice goals to drive new business development.
• Complex Project Leadership: Lead large, multi-stakeholder marketing projects from conception through execution.
• Pitch & RFP Leadership: Develop customized pitch materials and RFP responses for significant opportunities.
• Directory & Awards Strategy: Manage submissions and coaching for interviews to improve rankings year over year.
• Quality Ownership: Ensure marketing collateral reflects branding and messaging standards across practice areas.
• Communications Coordination: Plan external communications, press releases, social media content, and thought leadership placements.
• Attorney/Policy Advisor Advisory: Advise on positioning and profile-raising opportunities for attorneys.
• Mentorship: Support and mentor junior Business Development staff.

Skills

Communication

Project management

Strategic thinking

Microsoft Office

Writing/editing

Legal marketing

Industry knowledge

Tools

Microsoft Office Suite

Job description

We are a Firm where people truly believe in what they do and strive to achieve the highest standards of performance and success.

This position can be based in Washington D.C. or at one of the Firm's offices: Atlanta, Boston, Charlotte, Dallas, Houston, Fort Lauderdale, Jacksonville, Stamford, Philadelphia, Richmond, Tallahassee, Operations Center - Tampa, Tysons, or Chattanooga.

General Description:

The Senior Business Development Coordinator is an experienced marketing and business development professional who serves as a knowledgeable, trusted resource for their assigned Section/Practice Group. This role combines advanced project execution with emerging strategic contribution - the Senior Coordinator not only manages complex initiatives independently but also helps shape the team's marketing and business development approach. The Senior Coordinator mentors junior team members, exercises independent judgment, and is recognized by attorneys and colleagues as a subject-matter expert in the marketing of their assigned practice area(s).

Key Responsibilities and Essential Job Functions:

• Strategic Contribution: Collaborate with the Business Development team and practice leaders to identify, evaluate, and recommend marketing activities and initiatives (e.g., industry events, sponsorships, targeted client outreach, thought leadership opportunities) that align with practice group goals and support new business development.
• Complex Project Leadership: Lead complex, multi-stakeholder marketing and business development projects from conception through execution and evaluation, including large-scale events, comprehensive directory submission cycles, cross-practice initiatives, and multi-part campaigns.
• Pitch & RFP Leadership: Take the lead in developing customized pitch materials and RFP responses for significant opportunities, ensuring strategic positioning, quality, and consistency; coordinate input from attorneys, Managers, and other departments.
• Directory & Awards Strategy: Manage the full cycle of directory, award, and ranking submissions for assigned practices, including strategic selection of opportunities, narrative development, attorney coaching on interviews, and tracking of results year over year.
• Quality Ownership: Own the quality, accuracy, and strategic positioning of assigned practice(s) marketing collateral, practice descriptions, biographies, representative engagements, and website content for assigned practice areas; ensure consistency with firm branding and messaging standards.
• Communications Coordination: Coordinate with the Business Development team, PR, and marketing communications to develop and execute external communications strategies for assigned practices, including press releases, social media content, and thought leadership placements.
• Attorney/Policy Advisor Advisory: Serve as a knowledgeable marketing resource for attorneys in assigned practice areas, advising on positioning, visibility, business development approaches, and profile-raising opportunities.
• Mentorship: Informally mentor and support the development of Business Development Assistants and Coordinators by reviewing work, sharing institutional knowledge, answering questions, and modeling best practices.
• Lateral Integration Support: Assist the Business Development team in supporting the marketing integration of lateral hires into assigned practice areas.
• Data & Reporting: Oversee the accuracy and completeness of experience databases, client lists, and tracking systems for assigned practices; generate reports and analyses as needed to support strategic decision-making.
• Budget Support: Assist the Business Development team in maintaining and tracking marketing budgets for assigned practice areas, including monitoring expenditures and flagging variances.
• Meeting Preparation: Assist in the preparation of agendas, materials, and follow-up actions for practice group and team meetings.
• Expected to maintain a regular and predictable work schedule and full attention to and engagement in work activities on behalf of the firm during business hours unless otherwise approved or required by applicable law.
• Special projects and duties as assigned.

Required Skills:

• Exceptional communication skills (written and verbal), including the ability to advise and influence attorneys and senior stakeholders.
• Advanced project management skills, with demonstrated ability to manage complex, concurrent initiatives and lead cross-functional efforts.
• Strong analytical and strategic thinking skills, with the ability to connect marketing activities to business outcomes.
• Expert-level proficiency in Microsoft Office Suite or Microsoft 365, including Excel, Word, and PowerPoint.
• Excellent writing, editing, and proofreading skills; ability to produce client-ready materials with minimal oversight.
• Deep knowledge of legal industry marketing practices, including directories, rankings, and awards programs.
• Ability to exercise independent judgment and make sound decisi