Business Development Representative - RethinkEd

COPAA; Atlanta (GA); Hybrid; USD 45,000 - 70,000; Full time

Benefits offered by this job

Health, dental, vision benefits

401k + matching

Paid time off

11 paid holidays

Parental leave

Remote-first workplace

Job summary

RethinkEd, a leader in educational technology, seeks a Business Development Representative to drive top-of-funnel pipeline. You will identify and engage prospective customers, coordinating with Account Executives and Marketing to generate high-quality opportunities.

Remote-first role with national reach. The ideal candidate has 1–3 years in sales or customer-facing roles, strong communication, and comfort with CRM tools. EdTech experience is a plus.

Qualifications

• 1–3+ years in a sales or customer-facing role, EdTech experience a plus.
• Strong communication skills with the ability to engage decision-makers.
• High level of organization, discipline and activity management.
• Familiarity with CRM and sales engagement tools. SDR/BDR mindset.

Responsibilities

• Generate qualified meetings and pipeline through outbound prospecting and inbound lead follow-up.
• Research and prioritize target accounts and key personas within assigned territories.
• Execute multi-channel outreach with personalized, value-driven messaging.
• Qualify prospects using defined frameworks and transition to Account Executives.
• Maintain accurate activity tracking in CRM and sales tools.
• Partner with Marketing on campaigns and lead quality optimization.
• Consistently meet or exceed activity, meeting, and pipeline targets.

Skills

Communication

Relationship building

Organization

Coachability

Education

Bachelor's degree

Tools

Salesforce

Gong

Highspot

Job description

Are you an educator at heart yearning to make a greater impact?
Do you love building relationships and helping others succeed?
Are you an advocate for technology solutions that help all learners thrive?
If so, we would love to talk.

About Us

At RethinkEd, we believe learning should bring out the best in everyone. As the 2020 CODiE Award Winner for Best Social Learning Program for Students, 2021 Winner for Best Student Learning Capacity-Building Solution, and 2022 Cool Tool EdTech Finalist for Vizzle, we bring cutting-edge strategies to administrators, educators, students, parents, and caregivers to support effective, high-quality education of the whole child. Our evidence-based, technology-driven solutions are developed and delivered by leading experts in Social and Emotional Learning, Behavior Management and Special Education.

The Role

The Business Development Representative (BDR) is responsible for driving top-of-funnel pipeline growth by identifying, engaging, and qualifying prospective customers. This role sits at the front line of the sales organization, partnering closely with Account Executives and Marketing to generate high-quality sales opportunities. The BDR will execute targeted outbound campaigns, respond to inbound inquiries, and ensure a consistent flow of qualified meetings that convert into pipeline and revenue.

Key Objectives

• Generate qualified meetings and pipeline through outbound prospecting and inbound lead follow-up
• Research and prioritize target accounts and key personas within assigned territories
• Execute multi-channel outreach (calls, email, social, events) with personalized, value-driven messaging
• Qualify prospects using defined frameworks (e.g., MEDDPICC) and transition opportunities to Account Executives
• Maintain accurate and up-to-date activity tracking in CRM and sales engagement tools
• Partner with Marketing on campaigns, messaging feedback, and lead quality optimization
• Consistently meet or exceed activity, meeting, and pipeline generation targets

Qualifications & Key Competencies

• 1-3+ years of experience in a sales, business development, or customer-facing role (EdTech experience a plus)
• Strong communication skills with the ability to engage and influence decision-makers
• High level of organization, discipline, and activity management
• Curiosity and coachability, with a desire to learn and grow within a sales organization
• Familiarity with CRM and sales engagement tools (e.g., Salesforce, Gong, Highspot)
• Consistently achieving or exceeding qualified meeting and pipeline targets
• High conversion rates from outreach to meeting to qualified opportunity
• Strong alignment and collaboration with Account Executives and Marketing
• Continuous improvement in messaging, targeting, and outreach effectiveness

Why Join RethinkEd?

• Mission-driven organization making a meaningful difference in the lives of students and educators.
• Collaborative, growth-oriented culture that values innovation and accountability.
• Comprehensive benefits, including health, dental, vision, retirement plan, and paid time off.
• Remote-first workplace with flexibility and national reach.

Benefits:

• Generous health, dental, & vision benefits package
• Flexible paid time off
• 11 paid company holidays
• 401k + matching
• Parental leave
• Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing.

Location:

Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI,IA,IL, IN, KY, LA, MD, MA, MI, MN, MO,MT,NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, WY

Our commitment to an inclusive workplace

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.

Recruiting Fraud Alert:

Job applicants should be aware that there are external parties posing as RethinkFirstrecruiters. These scamsmay include fraudulent communications via social media platforms(such as LinkedIn), email, or requests to schedule interviews. Note that anyrecruiting relatedcommunication you receive fromRethinkFirstwould come [e-mail]-mail address, @applytojob.comemail address(via our talent acquisition system), '[e-mail]'email address,and/or be found on the Rethinkfirst.com website. Please alsonote that at no point during our recruitment process will we request any form of monetary payment. If you believe that you have been a victim of job recruiting fraud, you should file a report with your local law enforcement.

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