Business Development Representative -ELM Solutions

Wolters Kluwer; Northern (KY); Hybrid; USD 48,000 - 81,000; Full time

Job summary

Wolters Kluwer is seeking a Business Development Representative to drive new logo growth by identifying and qualifying opportunities within targeted accounts and verticals. The BDR collaborates with Marketing and Sales to deliver account intelligence and standardized qualification information.

This remote role emphasizes prospecting, stakeholder mapping, and early-stage discovery, with a focus on insurance and life sciences/healthcare sectors, and supporting the New Logo AEs and Sales teams.

Qualifications

• Bachelor's degree in business, marketing, communications or related discipline preferred (or equivalent professional experience).
• 1+ years of business development, sales development, inside sales, lead generation or related discipline.
• Familiarity with CRM systems (Salesforce) and outbound prospecting.
• Experience engaging multiple stakeholders and senior leaders is preferred.

Responsibilities

• Execute and provide feedback on marketing campaigns.
• Conduct market research and whitespace analysis to identify potential sales opportunities.
• Collaborate with sales and marketing to align lead generation plans.
• Manage and analyze sales data (buying committees, stakeholders, economic buyers, champions).
• Partner with AEs to define targeting and prospecting strategy and validate ICP alignment.
• Engage potential clients with value-based outreach and industry messaging.
• Handle inbound leads and inquiries; cultivate strong customer relationships; contribute to pipeline.
• Collaborate across teams to improve processes and qualify opportunities.

Skills

Prospecting

Lead qualification

Account research

Stakeholder mapping

Territory planning

Education

Bachelor's degree in business/marketing/communications or related

Tools

Salesforce

MS Office

LinkedIn Sales Navigator

ZoomInfo

Gong

Highspot

Seismic

Job description

The Business Development Representative plays a critical role in driving new logo growth for ELM Solutions by identifying, engaging, qualifying and handing off opportunities within targeted accounts and industry verticals (insurance, life sciences/healthcare). This role supports ELM’s Vertical Account Targeting strategy and growth initiatives through proactive prospecting, account research, stakeholder mapping and early-stage qualification. The BDR serves as the bridge between Marketing and Sales, strategically partnering with Account Executives to drive their focus on qualified opportunities by delivering actionable account intelligence and standardized qualification information.This person will actively contribute to the planning and coordination of marketing and sales initiatives supporting organizational objectives and executing them with excellence to help to propel our business forward. ***\\* This role will be remote based*** **Essential Duties and Responsibilities*** Execute and provide feedback on marketing campaigns* Conduct thorough market research and whitespace analysis to identify potential sales opportunities* Collaborate with sales and marketing to align lead generation plans* Maintain and analyze sales and customer data (buying committees, key stakeholders, economic buyers, champions and decision makers)* Collaborate with partner AE to define a targeting and prospecting strategy* Actively engage potential clients aligned to ICP to create curiosity and generate interest through value-based outreach and industry-specific messaging.* Conduct initial discovery conversations, validate ICP alignment and uncover business challenges.* Handles inbound leads and inquiries* Cultivate and maintain strong customer relationships* Contribute to pipeline development* Partner closely with New Logo AEs, AMs, Sales Engineers, Marketing, Product Marketing, Revenue Operations and Sales Enablement to create an effective feedback loop for constant improvement. **Job Qualifications****Education:*** Bachelor's degree in business, marketing, communications, legal studies or related discipline preferred (or equivalent professional experience).**Experience:*** 1+ years of business development, sales development, inside sales, lead generation or related discipline* Familiarity working within complex B2B sales environments preferred* Using CRM systems (Salesforce)* Conducting outbound prospecting and qualification activities* Engaging multiple stakeholders and senior business leaders preferred* Using Sales Intelligence tools (ZoomInfo, LinkedIn Sales Navigator, Bombora), preferred* Familiarity with MEDDPICC or similar qualification frameworks preferred* Familiarity with Challenger Sale or similar sales methodologies preferred**Skills:*** Sales and Business Development- prospecting, lead qualification, account research, territory planning, stakeholder mapping* Communication- Executive-level written and verbal communication, Confident and credible phone presence, Discovery and active listening, strong relationship building* Business Acumen- Ability to understand operational, financial and business challenges; ability to connect customer needs to business outcomes* Technology- Salesforce, MS Office, AI, Sales Intelligence and Research Tools (Gong, LinkedIn Sales Navigator, ZoomInfo, etc.), Enablement platforms (Highspot, Seismic, etc.), AI* Personal Effectiveness- organization and prioritization, attention to detail, accountability, resilience, curiosity and learning agility, ability to thrive in a collaborative and fast-paced environment **Travel Requirements:*** Limited travel (<10%) #LI-Remote ## Our Interview Practices*To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.**Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.***Compensation:**$47,600.00 - $81,250.00 USDThis role is eligible for Commission.