Business Development Representative (BDR)

Pluxee; Northern (KY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

100% remote position

Job summary

Inspirus, a Pluxee company, is seeking a highly motivated Business Development Representative to generate qualified pipeline for our employee recognition and workplace culture solutions. This outbound role targets prospective customers, initiates executive outreach, and qualifies opportunities for Account Executives.

You will engage with organizations of all sizes, from SMBs to enterprise, and collaborate with Sales, Marketing, and Customer Success to maximize pipeline and ensure seamless

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 1–3 years of experience in Business Development, Sales Development, Inside Sales, Recruiting, Customer Success, or another customer-facing role.
• Proven experience conducting outbound prospecting.
• Excellent verbal and written communication skills.
• Strong interpersonal skills with the ability to quickly establish rapport and credibility with senior-level stakeholders.
• Exceptional active listening skills with the ability to ask thoughtful questions, understand customer needs, and tailor messaging effectively.
• Strong critical thinking and problem-solving skills.
• Highly organized with excellent attention to detail and follow-through.
• High level of resilience, persistence, and adaptability in a goal-oriented sales environment.
• Comfortable working with sales metrics and activity goals.
• Experience using CRM and sales engagement platforms, with proficiency in Salesforce strongly preferred.
• Experience with ZoomInfo and HubSpot is highly desirable.

Responsibilities

• Generate qualified sales opportunities through outbound prospecting activities including cold calling, personalized email campaigns, LinkedIn outreach, social selling, event follow-up, and account-based prospecting.
• Research and identify organizations that align with Inspirus’ Ideal Customer Profile (ICP), including SMBs, mid-market, and enterprise companies investing in recognition and workplace culture.
• Initiate conversations with HR and business leaders to introduce Inspirus’ solutions, generate interest, and perform an initial qualification of prospective customers.
• Conduct high-level qualification conversations to understand priorities, challenges, buying process, timeline, and decision-makers.
• Schedule qualified discovery meetings for Account Executives, ensuring qualification notes are documented in Salesforce.
• Develop personalized outreach strategies to improve response rates and meeting conversion.
• Maintain accurate prospecting activity and account information in Salesforce; leverage sales intelligence tools.
• Collaborate with Marketing to follow up on campaigns, webinars, events, and inbound leads.
• Partner with Customer Success to identify referral or expansion opportunities and ensure alignment across the journey.
• Stay informed on trends in recognition and workplace culture and benchmark against competitors.

Skills

Outbound prospecting

Verbal communication

Written communication

Interpersonal skills

Active listening

Executive stakeholder engagement

Sales metrics

CRM familiarity

Collaboration

Education

Bachelor’s degree or equivalent professional experience

Tools

Salesforce

ZoomInfo

HubSpot

Vidyard

Outreach

Salesloft

Job description

At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.

Permanent Regular Job Description

About Inspirus

Inspirus, a Pluxee company, is a global leader in employee recognition, incentive, and workplace culture solutions. For over 130 years, we have partnered with organizations to create workplaces where people feel valued, appreciated, and inspired to perform at their best. Our solutions combine innovative technology with strategic expertise to help organizations strengthen employee engagement, reinforce company culture, improve retention, motivate performance, recognize meaningful contributions, and drive measurable business outcomes.

As part of Pluxee, Inspirus brings together the agility of a specialized recognition company with the strength and global reach of an international organization serving clients around the world.

The Role

Inspirus is seeking a highly motivated and results-driven Business Development Representative (BDR) to generate qualified pipeline opportunities for our employee recognition, incentive, and workplace culture solutions. This is an outbound pipeline generation role focused on identifying prospective customers, creating interest through strategic outreach, and qualifying opportunities for our Account Executives.

The BDR will prospect across organizations of all sizes—from small and medium-sized businesses (SMBs) to mid-market companies and large enterprise organizations—adapting outreach strategies to engage a diverse range of decision-makers and business needs. The BDR is responsible for researching target accounts, prospecting through multiple outbound channels, conducting high-level qualification conversations, and scheduling qualified discovery meetings. While the BDR plays a critical role in the early stages of the sales process, they are not responsible for leading product demonstrations, managing the full sales cycle, or closing opportunities. Instead, success comes from consistently creating high-quality pipeline and ensuring a seamless transition to the Account Executive.

This role is ideal for someone who enjoys opening doors, building relationships with executive stakeholders, and thriving in a fast-paced, metrics-driven sales environment. As part of a collaborative and agile commercial organization, the Business Development Representative will work closely with Sales, Marketing, and Customer Success to maximize pipeline generation, improve customer engagement, and contribute to the company's growth.

Key Responsibilities

• Generate qualified sales opportunities through outbound prospecting activities including cold calling, personalized email campaigns, LinkedIn outreach, social selling, event follow-up, and account-based prospecting.
• Research and identify organizations that align with Inspirus’ Ideal Customer Profile (ICP), including small and medium-sized businesses (SMBs), mid-market organizations, and enterprise companies investing in employee recognition, workplace culture, employee engagement, incentive programs, and performance improvement.
• Initiate conversations with HR and business leaders to introduce Inspirus’ solutions, generate interest, and perform an initial qualification of prospective customers.
• Conduct high-level qualification conversations to understand organizational priorities, business challenges, buying process, timeline, and decision-makers before transitioning opportunities to an Account Executive.
• Schedule qualified discovery meetings for Account Executives, ensuring all relevant qualification notes and account intelligence are accurately documented in Salesforce.
• Develop personalized outreach strategies that improve response rates, engagement, and meeting conversion.
• Maintain accurate prospecting activity, account information, and opportunity updates in Salesforce while leveraging sales intelligence and engagement platforms.
• Partner closely with Marketing to follow up on campaigns, webinars, industry events, content engagement, and inbound leads.
• Collaborate frequently with Customer Success to share customer insights, identify referral or expansion opportunities, and ensure alignment across the customer journey.
• Stay informed on trends in employee recognition, workplace culture, employee engagement, incentive strategy, and performance improvement, as well as competitor offerings and market developments.
• Consistently achieve or exceed monthly and quarterly goals related to prospecting activity, qualified meetings, and pipeline generation.
• Participate in sales enablement programs, product training, coaching sessions, and ongoing professional development.

Required Qualifications

• Bachelor’s degree or equivalent professional experience.
• 1–3 years of experience in Business Development, Sales Development, Inside Sales, Recruiting, Customer Success, or another customer-facing role.
• Proven experience conducting outbound prospecting and cold outreach.
• Excellent verbal and written communication skills.
• Strong interpersonal skills with the ability to quickly establish rapport and credibility with senior-level stakeholders.
• Exceptional active listening skills with the ability to ask thoughtful questions, understand customer needs, and tailor messaging effectively.
• Strong critical thinking and problem-solving skills.
• Highly organized with excellent attention to detail and follow-through.
• High level of resilience, persistence, and adaptability in a goal-oriented sales environment.
• Comfortable working with sales metrics and activity goals.
• Experience using CRM and sales engagement platforms, with proficiency in Salesforce strongly preferred.
• Experience with ZoomInfo and HubSpot is highly desirable.

Preferred Qualifications

• Experience in HR Technology (HR SaaS), Employee Experience, Employee Recognition, Rewards, Incentives, or related HR solutions is strongly preferred, but not required.
• Experience selling B2B technology or SaaS solutions is preferred, but not required.
• Experience interacting with HR decision-makers, including HR Directors, Total Rewards leaders, Employee Experience leaders, CHROs, or other executive and C-level stakeholders is considered a strong plus.
• Experience using Salesforce, ZoomInfo, HubSpot, Vidyard, Outreach, Salesloft, or similar sales engagement platforms is preferred.
• Familiarity with account-based prospecting strategies.
• Experience supporting SMB, mid-market, and enterprise organizations.

Success Metrics

• Qualified discovery meetings scheduled
• Sales Accepted Opportunities (SAOs)
• Pipeline generated
• Prospect-to-SAO conversion rate
• Meeting quality and acceptance by Account Executives
• Prospecting activity attainment (calls, emails, LinkedIn outreach, and other outbound activities)
• CRM accuracy and data quality
• Contribution to overall commercial team objectives

Working at Inspirus

100% remote position.

Join a collaborative and agile commercial team where Sales, Marketing, and Customer Success work closely together to achieve shared goals.

Be part of a small, high-performing sales organization where every team member has visibility, ownership, and meaningful impact.

Work with organizations of all sizes—from SMBs to Fortune 500 enterprises—across a variety of industries.

Opportunity to collaborate with global colleagues and well-known organizations around the world.

Occasional domestic and international travel throughout the year for sales meetings, customer visits, conferences, and industry events.

Why Inspirus

At Inspirus, we believe recognition inspires performance. Every day, we help organizations build stronger workplace cultures through strategic employee recognition and incentive solutions that create lasting impact for employees and measurable results for businesses.

If you’re energized by creating opportunities, connecting with people, and helping organizations transform the employee experience, we’d love to hear from you.

Why join Pluxee?

Join an inclusive team

Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.

Turn inspiration into possibility

Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.

Make a positive impact

Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.

Grow with us

Get support you need to take meaningful steps in your career, whether you’re performing your work/life balance or learning new skills.