Business Development Representative (B2B) – Employee Benefits

Anne Insurance Group, Inc; Farmington Hills (MI); On-site; USD 50,000 - 90,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based incentives

Paid training and professional develop

Health and dental insurance

Career growth opportunities

Job summary

Anne Insurance Group, Inc. in Farmington Hills, MI, is seeking a Business Development Representative (B2B) – Employee Benefits. This full-time, on-site role focuses on identifying and qualifying prospective employer clients, conducting outreach, and presenting tailored employee benefits solutions.

You will manage the sales pipeline, generate leads, prepare proposals, and support onboarding for new employer groups, collaborating with internal teams and maintaining CRM records.

Qualifications

• Experience in B2B sales or business development.
• Strong verbal and written communication skills.
• Self-motivated with outbound prospecting.
• Ability to build relationships with decision-makers.
• Familiarity with CRM and MS Office.

Responsibilities

• Identify and qualify prospective employer clients, mainly small and mid-sized.
• Conduct outreach via calls, emails, and meetings.
• Present tailored employee benefits solutions.
• Manage sales pipeline and generate leads.
• Prepare proposals and support new business onboarding.
• Maintain CRM records and monitor market trends.
• Collaborate with internal teams to ensure accurate quoting and timely follow-up.

Skills

B2B sales

Lead generation

Cold calling

Relationship building

Communication skills

Outbound prospecting

CRM proficiency

Tools

CRM tools

Microsoft Office

Job description

Company Description

Anne Insurance Group, Inc. is a growing insurance provider dedicated to helping employers offer comprehensive protection and peace of mind to their employees. Founded by a small team with a clear mission, the company has expanded from a modest beginning to serving clients around the clock. Anne Insurance Group offers Medical, Commercial, Home, Auto, and Life insurance, focusing on thoughtful coverage that aligns with each client’s needs and values. The organization emphasizes integrity, relevant client interactions, and forward-looking protection plans. Applicants can expect a culture that values reliable service, continuous improvement, and lasting client relationships.

Role Description

The Business Development Representative (B2B) – Employee Benefits is a full-time, on-site role based in Farmington, MI. In this position, the representative will identify and qualify prospective employer clients, conduct outreach through calls, emails, and meetings, and present tailored employee benefits solutions. Daily responsibilities include managing the sales pipeline, generating leads, conducting needs assessments, preparing proposals, and supporting the closing of new business accounts. The role also involves collaborating with internal teams to ensure accurate quoting, timely follow-up, and a smooth onboarding experience for new employer groups. The representative will maintain up-to-date records in CRM tools, monitor market trends, and build long-term relationships that support client satisfaction and retention.

Key Responsibilities

• Identify and connect with prospective business clients, primarily small and mid-sized employers.
• Generate business opportunities through cold calling, networking, referrals, email outreach, and outside business development.
• Build relationships with business owners, HR professionals, and key decision-makers.
• Introduce Anne Insurance Group's services and schedule qualified appointments with our licensed insurance professionals.
• Develop and maintain a consistent pipeline of prospective clients.
• Track leads, appointments, and follow-up activities using CRM tools.
• Collaborate with internal teams to support business development initiatives.
• Meet established lead generation, appointment-setting, and business development performance goals.

Requirements

• Previous experience in B2B sales, business development, lead generation, or client relationship management preferred.
• Excellent verbal and written communication skills.
• Strong interpersonal, networking, and negotiation skills.
• Confident approaching new businesses and engaging decision-makers.
• Self-motivated, goal-oriented, and comfortable with outbound prospecting.
• Basic proficiency with CRM tools and Microsoft Office.
• Insurance industry experience is a plus but not required.
• Competitive base salary based on experience.
• Performance-based incentives for qualifying business development activities, subject to applicable requirements.
• Paid training and professional development.
• Health and dental insurance.
• Opportunities for career growth and increased earning potential.

Work Location

38345 West 10 Mile Road, Farmington Hills, MI 48335

Full-Time | In Person

Join Anne Insurance Group to grow your career in business development.