Business Development Representative

Park Royal Hospital; Fort Myers (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

Park Royal Hospital in Fort Myers, FL is seeking a Marketing & Referral Development Specialist to expand patient referrals from physicians and other providers. The role focuses on building relationships with discharge planners, social workers, and clinicians to grow admissions and strengthen community presence.

Candidates should have a high school diploma or equivalent; a Bachelor's in Marketing or related field is preferred, with 2+ years in sales/marketing.

Qualifications

• High school diploma or equivalent required. Bachelor’s degree in Marketing or related health or social services field preferred.
• Two or more years’ experience in sales and/or marketing required.

Responsibilities

• Collaborate with discharge planners, social workers, case managers, physicians and management to generate referral sources.
• Develop strong relationships with referral sources.
• Identify opportunities for partnering and growth.
• Manage leads from referral sources and ensure efficient admissions process for clients.
• Travel frequently within the community, scheduling meetings and developing contacts/referral sources.
• Document referral sources within appropriate contact management system.
• Create outreach initiatives that communicate facility mission with referral sources through various channels.
• Utilize analytic tools, such as Salesforce, to plan and evaluate activity.

Skills

Sales

Marketing

Relationship-building

Communication

Education

Bachelor's degree in Marketing or related health or social services field

High school diploma or equivalent

Job description

Overview

Park Royal Hospital is a private free-standing 126-bed psychiatric hospital that provides life-changing care for adolescents 12-17 years, adults 18 years, and older and senior adults. Inpatient and outpatient treatment are provided for depression, anxiety, mood disorders, memory problems, post-traumatic stress disorder, and other mental illnesses as well as co-occurring substance abuse disorders.

PURPOSE STATEMENT:

Expand lines of service as defined by management by developing and retaining referrals from physicians and other key non-physician referral sources

Responsibilities

ESSENTIAL FUNCTIONS:

• Collaborate closely with hospital discharge planners, social workers, case managers, physicians and management, as well as provide education staff to generate referral sources.
• Develop strong relationships with key referral sources.
• Identify opportunities for partnering and growth.
• Manage leads from referral sources and ensure efficient admissions process for clients.
• Increase the number of referral sources within a facility such as with physician, social workers and discharge planners.

• Coordinate with clinical assessment team on referrals for admission based on the services provided by the facility.
• Educate patients, families, community and other referral sources on programs, services and amenities provided within facility.
• Coordinate the completion of admission process and ensure appropriate resources are obtained.
• Travel frequently within community, scheduling meetings and developing contacts/referral sources.
• Document referral sources within appropriate contact management system.

• Develop events and educational forums that demonstrate programs and provide an opportunity to identify potential referral sources.
• Maintain existing referral relationships.
• Utilize analytic tools, such as Salesforce, to effectively plan and evaluate activity to optimize results.
• Represent facility in professional forums and communicate mission in all outreach interactions.
• Create outreach initiatives that will regularly communicate facility mission with referral sources through phone, email, e-blast, written notes, events, networking and other professional activities.

• Provide the facility or receiving team with appropriate information to facilitate admission when necessary.
• Create outreach initiatives that will ensure regular communication with top referral sources through phone, email, e-blast, written notes, events, networking and other professional activities.

OTHER FUNCTIONS:

• Perform other functions and tasks as assigned.

Qualifications

EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:

• High school diploma or equivalent required. Bachelor's degree in Marketing or related health or social services field preferred.
• Two or more years’ experience in sales and/or marketing required.

LICENSES/DESIGNATIONS/CERTIFICATIONS:

• Must have and maintain a valid driver's license, main

This position requires a Level 2 Background Screening through the Florida Care Provider Background Screening Clearinghouse. In accordance with Florida law, employers must provide applicants with direct access to information about the state’s background screening requirements.

To learn more about disqualifying offenses, exemption procedures, and screening timelines, please visit the Agency for Health Care Administration (AHCA) Background Screening Education & Awareness webpage:

https://info.flclearinghouse.com/

Applicants are encouraged to review these requirements before applying.

We are committed toprovidingequalemploymentopportunitiestoall applicantsforemploymentregardlessofanindividual’scharacteristicsprotected byapplicable state,federalandlocallaws.