Business Development Representative

Socket.dev; Atlanta (GA); On-site; USD 42,000 - 70,000; Full time

Job summary

Procure Analytics, headquartered in Atlanta, GA, is seeking a dynamic Business Development/BDR to identify new opportunities, reach out to potential clients, and qualify leads for the sales organization. You will work closely with marketing and sales teams to optimize outreach and secure high-quality meetings.

The role emphasizes multi-channel prospecting, persistent outreach, and performance-driven communication to drive growth for a leading PE-backed procurement services group.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field (preferred).
• 2+ years of experience in sales, customer service, or business development.
• Experience in industrial, manufacturing, supply chain, procurement is a plus.

Responsibilities

• Research and identify new business opportunities.
• Reach out to potential clients through cold calls, emails, and LinkedIn.
• Qualify leads and set up meetings for sales teams.
• Maintain and update lead data in CRM systems.
• Work closely with marketing and sales teams to improve outreach strategies.

Skills

Strong communication

Sales & prospecting

Lead qualification

CRM experience

Negotiation & persuasion

Resilience & adaptability

Time management

Market research

Detail oriented

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Salesforce

Job description

Description

Company Overview:

Procure Analytics is the leading tech-enabled group purchasing organization focused on MRO and Packaging, leveraging $2.5B+ in buying power to help 1300+ member companies reduce costs and improve operational performance.

Headquartered in Atlanta, PA serves as an extension of our members’ organizations, helping drive savings, adoption, compliance, and operational improvements for mid-sized to Fortune 500 companies.

Recently acquired by Genstar Capital, Procure Analytics is growing rapidly and continuing to invest in exceptional talent and long-term growth.

We are a collaborative, values-driven organization guided by the following principles:

• Act with integrity and in compliance
• Drive value creation
• Be disciplined entrepreneurs
• Be innovative
• Be accountable
• Treat others with dignity and respect

Strong Private Equity Ownership

In December 2021, Genstar Capital invested in PA, along with a large rollover from Bregal Sagemount and the management team.

Genstar Capital is a leading private equity firm that has been actively investing in high quality companies for over 30 years. Based in San Francisco, Genstar has developed a strong market reputation of working in partnership with management teams and its network of strategic advisors to build industry-leading businesses while generating outsized returns. Genstar’s vision is to help build lasting, impactful companies that will continue to succeed well beyond their ownership.

Genstar currently has approximately $33 billion of assets under management and targets investments focused on targeted segments of the software, industrials, healthcare, and financial services industries. In 2020, Genstar was ranked 2nd worldwide in aggregate private equity fund performance (out of 529 PE firms) and ranked 3rd in 2019 (out of 497 PE firms) by HEC‑Dow Jones. For more information, please visit www.gencap.com.

The Opportunity

Reporting to the Senior Manager of Business Development, you will serve as the face of a well-established, reputable company that provides comprehensive support and services our members. This individual is often the first line of communication between Procure Analytics and prospective members and is the person responsible for identifying, contacting, and qualifying opportunities for the sales organization to generate new business. This role lays the foundation for a successful sales career with Procure Analytics. If you are someone looking to start and accelerate your sales career with a high growth stable company, then come join us!

• Secure meetings with the right people, at the right place, at the right time to create high-quality opportunities for the Partner Development & Member Development teams.
• The focus each day for our BDR is getting connected with decision makers, extending the conversation, and securing meetings for our Partner Development & Member Development teams.
• Use the internal sales tools and resources to execute a high-touch sales flow on member leads.
• Make a minimum of 50-75 cold calls per day to sales leads to gauge interest and qualify for an overview meeting.
• Initiate contact with prospects through a multi-channel outbound prospecting strategy using phone calls, e-mails, and other lead generation sources.
• Attend meetings you’ve scheduled and conduct routine check-ins with the Partner Development & Member Development team to receive feedback on the opportunities you created.
• Execute a follow‑up strategy on leads that were not interested but may be in the future or were interested but did not initially agree to a meeting.
• Develop new sales strategies based on personal successes and failures and share what’s working with your peers.

Requirements

1. Education & Experience

Bachelor's degree in Business, Marketing, Communications, or a related field (preferred but not always required).

2 plus years of experience in sales, customer service, or business development.

Experience in industrial, manufacturing, supply chain, procurement a big plus.

2. Skills & Qualifications

• Strong Communication Skills – Ability to clearly present ideas and engage with clients.
• Sales & Prospecting Skills – Experience with cold calling, email outreach, and social selling.
• Lead Qualification – Ability to assess potential clients and determine if they are a good fit.
• CRM Experience – Familiarity with tools like Salesforce or other CRMs
• Negotiation & Persuasion – Ability to influence potential customers and book meetings.
• Resilience & Adaptability – Comfort in handling rejection and adapting sales strategies.
• Time Management – Efficiently managing outreach and follow-ups.
• Market Research – Ability to analyze industry trends and identify potential opportunities.
• Meticulous and detail-oriented - Keen eye for accuracy and precision.

3. Key Responsibilities

• Research and identify new business opportunities.
• Reach out to potential clients through cold calls, emails, and LinkedIn.
• Qualify leads and set up meetings for sales teams.
• Maintain and update lead data in CRM systems.
• Work closely with marketing and sales teams to improve outreach strategies.