- Expand Under Car / Brakes product sales to current and new customers at all distribution levels
- Communicate and execute category strategic initiatives, sales promotions, and training
- Present and sell NAPA initiatives, promotions, value propositions, and training materials to storeowners and installer customers
- Partner with TSM/TMOD teams on ISO Store Readiness, inventory levels, and assessments
- Provide field insights to drive sales and category initiatives
- Achieve territory sales quotas and train store employees on NAPA Under Car programs
- Build long-term relationships with store owners as an advisor and business partner
- Prepare stores to manage effective inventory levels
- Organize and lead category-specific sales blitzes
- Meet or exceed monthly, quarterly, and yearly financial targets
- Provide customer service and communication to territory accounts
- Provide classroom and in-field education and training on assigned product lines
- Execute sales plans and category sales programs to drive business growth
- Conduct periodic account reviews and update management on progress indicators
- Attend, organize, and manage promotional events and trade shows
- Share marketing intelligence with colleagues to identify product opportunities
Requirements
- 3–5 years of previous selling and account management experience
- Solid record of developing new business while maintaining and growing existing business
- Valid driver's license
- Ability to travel within the assigned territory, including long-distance driving, multiple daily sales calls, and overnight stays as required
- Understanding and application of sales principles, techniques, and processes
- Ability to identify and meet customer needs through persuasive communication
- Resilience and adaptability in a fast-paced sales environment
- Ability to meet or exceed sales targets and understand deal structures supporting sales and profit objectives
- Deep understanding of product specifications, features, benefits, and brand differentiators
- Proficiency with CRM systems, inventory management software, and other sales tools
- Ability to use digital platforms for customer engagement
- Ability to safely operate a company vehicle for extended periods in all weather conditions
- Ability to stand, walk, reach, climb or balance, stoop, kneel, crouch, or crawl
- Ability to frequently lift and/or move up to 60 pounds
- Ability to attend events after hours and/or on weekends
- Ability to travel upwards of 50%
Core Competencies
Demonstrates expertise in sales strategy execution, account management, and customer relationship building within the automotive aftermarket industry. Proficient in utilizing CRM systems and inventory management tools to drive sales growth and meet financial targets.
Highest-signal resume keywords
- Sales Strategy Execution
- Account Management
- Customer Relationship Building
- CRM Systems Proficiency
- Inventory Management
ATS Optimization Keywords
Hard Skills
- Sales Principles
- Business Development
- Product Specifications
- Sales Techniques
- Sales Targets Achievement
Soft Skills
- Persuasive Communication
- Resilience
- Adaptability
Certifications & Qualifications
Industry Keywords
- Automotive Aftermarket
- Sales Promotions
- Category Initiatives
- Field Insights
- Promotional Events
Tools & Technologies
- CRM Systems
- Inventory Management Software
- Digital Engagement Platforms