Business Development Manager – Supply Partnerships

Pwr Ads; United States; Hybrid; USD 180,000 - 220,000; Full time

Job summary

PWR-Ads is seeking an experienced Business Development Manager - CTV & Supply Partnerships to expand our global supply ecosystem and bring high-quality CTV inventory to our platform. This role requires a hunter mentality with a deep understanding of the CTV and Programmatic ecosystem and an established network across publishers, streaming platforms, FAST channels, app developers, content owners and SSPs.

You will own the full BD cycle from prospecting to revenue growth, negotiate terms, and

Qualifications

• 5+ years of proven Business Development / Sales / Partnerships experience in CTV, Programmatic or AdTech.
• Strong existing relationships with CTV publishers, streaming platforms, FAST channel operators, OTT app developers, content owners or SSPs.
• Proven track record of acquiring new publishers, securing supply partnerships or growing monetization revenue for an advertising/AdTech company.
• Outbound sales, cold outreach, prospecting and pipeline development.
• Strong understanding of the CTV/OTT/Programmatic advertising ecosystem.
• Familiarity with inventory quality, supply-chain transparency and standards such as app-ads.txt, sellers.json and the SupplyChain object.
• Excellent English communication skills.
• Must be based in the USA or Europe.
• Willing and able to travel internationally for meetings, conferences and business development.

Responsibilities

• Identify and acquire new supply partners across CTV publishers, streaming platforms, FAST channels, OTT apps and content owners.
• Build and execute outbound strategies to generate new publisher and supply opportunities.
• Conduct direct outreach through email, LinkedIn, industry events and existing professional networks.
• Build relationships with decision-makers responsible for programmatic monetization, advertising revenue and strategic partnerships.
• Own the full BD cycle from prospecting and initial outreach through negotiation, onboarding, integration and revenue growth.
• Negotiate commercial terms, revenue-share models and supply partnership agreements.
• Work closely with AdOps, Product and Technical teams to move partnerships from signed agreements to live, monetized inventory.
• Collaborate with the Demand Partnerships team to acquire inventory aligned with buyer needs and monetization opportunities.
• Evaluate potential partners based on inventory quality, audience, geography, scale and integration requirements.
• Grow existing supply relationships and expand access to additional inventory, apps, channels and markets.
• Maintain and manage a strong sales pipeline and CRM.
• Represent PWR-Ads at major CTV, programmatic and advertising conferences around the world.
• Travel internationally to meet partners and attend industry events.

Skills

BD/Sales experience

Outbound sales

Negotiation

English communication

Travel readiness

Entrepreneurial mindset

Network with CTV publishers

Relationship building

Tools

CRM

Job description

Location: USA Work Model: Hybrid Employment Type: Full-time

Compensation

$200K+Competitive annual base salary + performance-based bonus. For exceptional Senior / Director-level candidates with a significant existing network across CTV publishers, streaming platforms, FAST channels and supply partners, and a proven track record of generating substantial revenue, The bonus structure will be tied to clearly defined business development KPIs, including new supply partnerships, activated publishers, monetizable inventory growth, revenue contribution and achievement of agreed targets.

About the Role

PWR-Ads is looking for an experienced Business Development Manager - CTV & Supply Partnerships to help us expand our global supply ecosystem and bring new, high-quality CTV inventory to our platform. This is a highly commercial, hands-on role for someone who already understands the CTV and Programmatic ecosystem and has an established network across CTV publishers, streaming platforms, FAST channel operators, app developers, content owners and SSPs. We are looking for a hunter someone who can open new doors, build relationships, run outbound sales, close supply partnerships and directly drive incremental revenue.

What You'll Do

• Identify and acquire new supply partners across CTV publishers, streaming platforms, FAST channels, OTT apps and content owners.
• Build and execute outbound strategies to generate new publisher and supply opportunities.
• Conduct direct outreach through email, LinkedIn, industry events and existing professional networks.
• Build relationships with decision-makers responsible for programmatic monetization, advertising revenue and strategic partnerships.
• Own the full BD cycle from prospecting and initial outreach through negotiation, onboarding, integration and revenue growth.
• Negotiate commercial terms, revenue-share models and supply partnership agreements.
• Work closely with AdOps, Product and Technical teams to move partnerships from signed agreements to live, monetized inventory.
• Collaborate with the Demand Partnerships team to acquire inventory aligned with buyer needs and monetization opportunities.
• Evaluate potential partners based on inventory quality, audience, geography, scale and integration requirements.
• Grow existing supply relationships and expand access to additional inventory, apps, channels and markets.
• Maintain and manage a strong sales pipeline and CRM.
• Represent PWR-Ads at major CTV, programmatic and advertising conferences around the world.
• Travel internationally to meet partners and attend industry events.

Requirements

• 5+ years of proven Business Development / Sales / Publisher Development / Partnerships experience in CTV, Programmatic or AdTech.
• Strong existing relationships with CTV publishers, streaming platforms, FAST channel operators, OTT app developers, content owners or SSPs.
• Proven track record of acquiring new publishers, securing supply partnerships or growing monetization revenue for an advertising or AdTech company.
• Hands-on experience with outbound sales, cold outreach, prospecting and pipeline development.
• Strong understanding of the CTV / OTT / Programmatic advertising ecosystem.
• Good understanding of SSPs, ad exchanges, DSPs, RTB, OpenRTB, VAST and programmatic monetization.
• Understanding of publisher monetization metrics, including fill rate, eCPM, ad requests, impressions and revenue.
• Familiarity with inventory quality, supply-chain transparency and standards such as app-ads.txt, sellers.json and the SupplyChain object.
• Strong commercial, negotiation and communication skills.
• Ability to independently identify opportunities and turn them into active, revenue-generating supply partnerships.
• Entrepreneurial, self-motivated and highly results-oriented.
• Excellent English communication skills.
• Must be based in the USA or Europe.
• Willing and able to travel internationally for meetings, conferences and business development.

Nice to Have

• Experience working directly at an SSP, ad exchange, CTV platform or publisher monetization company.
• Strong existing relationships with publishers and inventory owners offering direct access to CTV supply.
• Experience with FAST channels, streaming platforms and SSAI.
• Experience with In-App / Mobile Programmatic.
• Experience with PMP / curated deals and packaging inventory for specific buyer needs.
• Experience securing exclusive or preferred supply agreements.
• Existing network across both North America and Europe.

What Success Looks Like

This role is fundamentally about securing high-quality supply and turning it into incremental, profitable revenue. Success will be measured by:

• New publisher and supply partnerships signed.
• New supply partners integrated and activated.
• Revenue and gross profit generated from new partnerships.
• Growth in high-quality, monetizable CTV inventory.
• Qualified pipeline generated through outbound efforts.
• Conversion from outreach to active supply partnership.
• Time from signed agreement to live monetization.
• Retention and growth of existing supply relationships.
• Achievement of agreed quarterly and annual targets.