Business Development Manager, Digital & Service Solutions

Topcon Positioning Systems; California (MO); On-site; USD 100,000 - 170,000; Full time

Job summary

Topcon Positioning Systems seeks a Business Development Manager to drive revenue growth across North and South America for digital and service offerings. You will develop dealer and partner networks, translate product capabilities into monetizable strategies, and align pricing with field execution.

The role requires leading cross-functional efforts with Marketing, Finance, and Sales, shaping go-to-market plans, and managing CRM, forecasts, and demand planning to maximize profitability.

Qualifications

• Bachelor’s degree in Business, Engineering, Agriculture, Technology, or a related field.
• Advanced degree or equivalent commercial experience in digital or technology environments is a plus.

Responsibilities

• Identify and develop new distribution channels for digital and service offerings.
• Own revenue targets for digital and service-based offerings across North and South America.
• Translate product capabilities into monetizable go-to-market strategies.
• Support pricing strategy aligning customer targets with field execution.
• Develop commercial collateral, training materials, and sales tools.
• Lead partner, OEM, dealer, and ISV engagement with channel strategies.
• Contribute to quarterly revenue planning and CRM pipeline reviews.
• Analyze digital product revenue, subscription KPIs, and partner performance.
• Ensure margin awareness and cost-efficient GTM execution.
• Align digital strategies with Product Platforms and collaborate with Marketing and Service teams.

Skills

Revenue growth

Channel development

Go-to-market

CRM & forecasting

Digital product sales

Cross-functional collaboration

Education

Bachelor's degree in Business, Engineering, Agriculture, Technology, or related field

Job description

Topcon Positioning Group is headquartered in Livermore, California, USA (topconpositioning.com).

We design, manufacture and distribute productivity tools for developing a brighter future. Whether cultivating the earth or building upon it, Topcon brings innovation in workflow automation and seamless connectivity of data to construction, geopositioning, and agriculture industries focused on developing a sustainable tomorrow.

Topcon is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of race, color, religion, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, genetic information, or other legally protected status.

To learn more about Topcon career opportunities go to www.topconcareers.com.

The Business Development Manager, Digital & Service Solutions supports the expansion of the Agriculture business in the Americas by identifying and developing new distribution channels, while enabling the sales team in the commercialization of digital and service-based offerings. Acting with a global mindset, the position contributes to the continued deployment and scaling of new business models already in progress across the organization.

Revenue Generation & Commercial Execution

• Explore new distribution channels
• Own and drive revenue targets for digital and service-based (ARR) offerings across North and South America.
• Translate product capabilities into differentiated, monetizable go-to-market strategies.
• Support pricing strategy by aligning customer price targets with field-level execution.
• Develop commercial collateral, training materials, and sales tools to enable field sales, dealers, and partners.

Partner & Channel Development

• Lead identification, engagement, and development of strategic partners, OEMs, dealers, and ISVs aligned with digital revenue growth.
• Define and manage dealer network strategies in collaboration with regional sales leadership.
• Support onboarding, co-selling initiatives, and lifecycle planning for key accounts and lead customers.

Business Planning & Performance Management

• Contribute to quarterly and annual revenue planning in partnership with Business Performance and Sales Units.
• Provide structured input to demand forecasting, CRM pipeline reviews, and regional allocation discussions.
• Analyze and report on digital product revenue, subscription KPIs, and partner performance.
• Collaborate with Finance and Business Performance to ensure margin awareness and cost-efficient GTM execution.

Cross-functional Coordination & Strategic Influence

• Align digital commercialization strategies with Product Platforms to ensure usability, UX consistency, and value realization.
• Collaborate with Marketing and Customer Services to support lead generation, onboarding, adoption, and retention.
• Influence roadmap priorities and subscription packaging decisions based on market feedback and channel performance.

Customer & Operational Alignment

• Maintain active dialogue with Customer Support and Product Supply to resolve escalations and manage fulfillment constraints.
• Support service quality, customer satisfaction, and execution consistency across the digital portfolio.

Education

• Bachelor’s degree in Business, Engineering, Agriculture, Technology, or a related field.
• Advanced degree or equivalent commercial experience in digital or technology-driven environments is a plus.

Technical / Professional Skills

• Proven experience in commercial roles involving digital products, SaaS, platforms, or subscription-based offerings.
• Strong understanding of go-to-market execution, pricing strategies, and revenue models.
• Experience working with CRM systems, pipeline management, and demand forecasting.
• Familiarity with precision agriculture technologies, IoT platforms, or enterprise software commercialization.
• Ability to analyze performance metrics and translate insights into commercial actions.

Soft Skills And Leadership Capabilities

• Strong commercial acumen with a results-oriented and execution-driven mindset.
• Ability to lead through influence in a matrix organization without direct line authority.
• Excellent communication and stakeholder management skills across internal and external audiences.
• Strategic thinking combined with hands-on execution capability.
• Comfort operating across diverse markets, cultures, and regional contexts.