Business Development Manager, Digital

PLTFRM; Los Angeles (CA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

401K + Company match

Unlimited PTO

Opportunity to work with leading CPGs

Job summary

PLTFRM is seeking a Business Development Manager to drive growth in our Digital business by identifying and engaging consumer brands that can benefit from our capabilities. This strategic, hands-on role builds targeted lists, learns partner brands, and creates thoughtful outreach to open doors.

You will collaborate with Growth, Business Development and Marketing to turn conversations into opportunities and may lead a team as we scale the function.

Qualifications

• 5+ years of experience in sales development, business development, growth or new business.
• Experience working with or selling to consumer brands, ideally within an agency, e-commerce, digital or marketing environment
• Experience engaging senior decision-makers across e-commerce, digital and marketing
• Strong research skills and the ability to turn what you learn about a brand into relevant, compelling outreach
• Excellent written and verbal communication skills
• Organized, proactive and comfortable owning your work from strategy through execution
• Experience with HubSpot or a similar CRM
• A strong understanding of consumer brands and how they grow across digital and retail
• Interest in helping build the function and potentially leading a team over time

Responsibilities

• Build and manage a targeted list of consumer brands based on PLTFRM’s growth priorities
• Research brands to understand their business, digital presence and where PLTFRM can add value
• Identify and engage senior leaders across e-commerce, digital, marketing and executive leadership
• Create personalized outreach across email, LinkedIn, events, trade shows and other channels
• Partner with Business Development and Growth leaders to qualify prospects and create new opportunities
• Work with Marketing on targeted campaigns and outreach to priority brands
• Own prospect and pipeline activity in HubSpot, tracking engagement, meetings and opportunities
• Help build the sales development approach and processes as the function grows

Skills

Sales development

Consumer brands

Research skills

Outreach

HubSpot CRM

Communication

Tools

HubSpot

Job description

PLTFRM is an industry-leading omnichannel commerce growth partner helping consumer brands win wherever people shop, founded in 2005. Through specialized teams and connected capabilities across sales, retail execution, e-commerce, media, analytics and supply chain, we help emerging and established brands expand distribution, scale smarter and accelerate growth.

More than 700 PLTFRM employees support over 800 brand partners across digital, mass, club, natural and conventional retail channels, including Amazon, Walmart, Target, Best Buy, Costco, Whole Foods Market, TikTok Shop and other leading retailers and marketplaces. Together, we influence more than $12 billion in annual retail sales across categories ranging from food and wellness to pet, electronics and general merchandise.

Built on authentic relationships, progressive thinking and undeniable execution, PLTFRM is a place for people with an entrepreneurial spirit who are hungry to win and driven to add value. The people who thrive here are team-oriented problem solvers who care deeply about their work, their clients and one another. We give talented people the opportunity to take ownership, build meaningful partnerships and help great brands reach more consumers.

ABOUT THE ROLE

We are looking for a Business Development Manager to help grow PLTFRM’s Digital business by identifying and engaging consumer brands that could benefit from our capabilities.

This is a strategic, hands-on business development role. You’ll build and prioritize a targeted list of brands, learn their businesses, identify the right decision-makers and create thoughtful outreach that opens doors. You’ll work closely with our Growth, Business Development and Marketing teams to turn those conversations into new opportunities.

This is also an opportunity to help shape how we approach sales development today, with the potential to build and lead a team as we grow.

WHAT YOU’LL OWN

• Build and manage a targeted list of consumer brands based on PLTFRM’s growth priorities
• Research brands to understand their business, digital presence and where PLTFRM can add value
• Identify and engage senior leaders across e-commerce, digital, marketing and executive leadership
• Create personalized outreach across email, LinkedIn, events, trade shows and other channels
• Partner with Business Development and Growth leaders to qualify prospects and create new opportunities
• Work with Marketing on targeted campaigns and outreach to priority brands
• Own prospect and pipeline activity in HubSpot, tracking engagement, meetings and opportunities
• Help build the sales development approach and processes as the function grows

WHAT YOU’LL BRING

• 5+ years of experience in sales development, business development, growth or new business
• Experience working with or selling to consumer brands, ideally within an agency, e-commerce, digital or marketing environment
• Experience engaging senior decision-makers across e-commerce, digital and marketing
• Strong research skills and the ability to turn what you learn about a brand into relevant, compelling outreach
• Excellent written and verbal communication skills
• Organized, proactive and comfortable owning your work from strategy through execution
• Experience with HubSpot or a similar CRM
• A strong understanding of consumer brands and how they grow across digital and retail
• Interest in helping build the function and potentially leading a team over time

WHAT PLTFRM OFFERS

• Competitive salary and bonus eligibility
• 401K + Company match
• Unlimited PTO
• The opportunity to work with leading consumer brands and shape the future of commerce

EQUAL EMPLOYMENT OPPORTUNITY

PLTFRM is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, national origin, age, disability, or any other characteristic protected by applicable laws. We are dedicated to growing a diverse team of highly talented people. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive.

PLTFRM provides reasonable accommodations throughout the recruitment process. If you need an accommodation to apply, interview or participate in any part of the hiring process, please let us know.