Business Development Manager - App Advertisers

Baidu USA; Mountain View (CA); On-site; USD 97,000 - 150,000; Full time

Benefits offered by this job

Performance-based commission

Career growth opportunities

Exposure to global markets

Job summary

Baidu USA is looking for a Business Development Manager to drive growth in app advertising within overseas markets. The role requires prospecting, closing deals, and achieving revenue quotas in a high-performance environment.

The ideal candidate will have a Bachelor’s degree, 2-5 years of sales experience, and a strong understanding of mobile user acquisition. Fluency in Chinese Mandarin is a plus. The position offers a competitive salary ranging from $97,000 to $150,000 USD.

Qualifications

• 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech roles.
• Strong track record of sourcing and closing new business.
• Solid understanding of mobile user acquisition ecosystems.

Responsibilities

• Identify, prospect, and close new app advertisers focused on mobile user acquisition.
• Own sales cycle from prospecting to deal closure.
• Achieve quarterly and annual revenue quotas.

Skills

Digital advertising sales

Performance marketing

Sales negotiation

Communication skills

Fluency in Chinese Mandarin

Education

Bachelor’s degree or higher

Job description

Business Development Manager – App Advertisers

Job Location: Mountain View, CA
Job Type: Full-Time, Onsite, Monday – Friday

About the Role

We are hiring quota-carrying Business Development Manager to aggressively grow our app advertiser business in overseas markets. This is a hunter-focused role responsible for new logo acquisition, revenue growth, and pipeline ownership, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps).

Job Responsibilities

• Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing.
• Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure.
• Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition.
• Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions.
• Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow.
• Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success.
• Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback.
• Represent the company at industry events, conferences, and client meetings as needed.

Qualifications

• Bachelor’s degree or higher, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles.
• Demonstrated hunter mentality, with a track record of sourcing and closing new business.
• Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus.
• Solid understanding of mobile user acquisition ecosystems, including programmatic buying, DSPs, and performance-based pricing models.
• Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation.
• Strong communication, negotiation, and presentation skills.
• Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment.
• Fluency in Chinese Mandarin is a plus; experience working with global advertisers is preferred.

What We Offer

• Competitive base salary plus performance-based commission
• Exposure to global app advertisers and international markets
• High level of ownership and autonomy
• Career growth opportunities within a fast-growing advertising business

Estimated Base Salary Range: $97,000–$150,000 USD