Director of Business Development

AppLovin; New York (NY); On-site; USD 225,000 - 250,000; Full time

Benefits offered by this job

Equity eligibility

Health Insurance: Medical, Dental, Vision, Life, Disability

401(k) Retirement Plan

Unlimited discretionary time off

10 paid holidays per year

80 hours paid sick leave per year

Job summary

AppLovin, based in New York, is looking for a demand-side business builder specialized in performance advertising for consumer apps. This role focuses on client engagement and collaboration with internal teams to enhance revenue across platforms.

The ideal candidate will have experience in digital marketing, strong sales skills, and the ability to work in a fast-paced environment. Benefits include a competitive salary range of $225,000 – $250,000 and comprehensive health insurance.

Qualifications

• 5+ years of sales experience with consumer app companies or eCommerce.
• Solid understanding of digital marketing and mobile advertising ecosystems.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Manage growth with consumer mobile app CMOs and Heads of Marketing.
• Develop strategic relationships for new business opportunities.
• Drive the entire sales cycle for revenue maximization.

Skills

Digital marketing

Sales experience

Communication skills

Cross-functional collaboration

Client relationship management

Education

BA/BS degree

Job description

About the Role

AppLovin is looking for a demand‑side business builder in the in‑app performance advertising space to join our Consumer function in North America. This unique opportunity shapes and grows the share of wallet across new and existing accounts within rapidly growing categories like eCommerce, retail, subscription and lead generation for both web and app based brands.

In this highly visible role, you will engage with consumer clients and participate in strategic discussions with digital marketers, focusing on identifying and leveraging opportunities to enhance revenue across our platform. You will also drive cross‑team collaboration with Supply Business Development, Client Services, Technical Services, Product Marketing, and Product teams, ensuring success and satisfaction for our consumer app and web clients.

Impact You’ll Make

• Engage with CMOs/Head of Marketing of consumer mobile apps to manage growth and implement strong consultative sales processes.
• Develop strategic relationships by identifying key new business opportunities.
• Proactively contact new/existing clients and educate, propose and secure buy‑in for AppLovin’s Axon advertising platform.
• Identify, propose and sell to targeted organizations across the North America region to achieve AppLovin sales goals.
• Lead key agency relationships to develop partner growth across North America.
• Manage the entire sales cycle and individual sales pipeline to maximize revenue while providing accurate and timely forecasts.
• Provide an excellent level of professionalism and service in responding to general and customized client requests.
• Understand what matters most to your accounts and drive an action plan for revenue growth.
• Formulate and communicate product, strategic value, contractual, technical, and financial updates with partners and internal stakeholders.
• Partner with the broader AppLovin Business Development and Sales teams in the region.
• Be a team player with a keen understanding of internal cross‑functional and international communication/collaboration across multiple operational teams.
• Translate partner feedback into prioritized business cases to inform the product roadmap.
• Attend industry events and conferences to represent AppLovin and grow your industry knowledge.
• Work closely with product teams and partners to navigate and launch product betas, partner integrations, and commercialization strategies.

Basic Qualifications

• Consistently a top performer on a high‑performing team with solid experience in digital marketing focused on consumer app and web brands and agencies.
• Strong experience selling to marketing teams at consumer app and web companies and agencies.
• Excellent attention to detail and a passion for and understanding of our products and the mobile and eCommerce ecosystems.
• Ability to work cross‑functionally to drive outcomes that benefit our demand clients.
• Understanding of the larger business context and ability to drive contributions that benefit not only your clients but the full platform business.
• Thrives in early‑stage business settings where the “chicken and egg” is the norm.
• Can manage multiple priorities and lead several time‑sensitive projects concurrently in a fast‑paced environment with minimal direction.
• Excellent communication skills, actively listening to client needs, and translating this feedback back to the product to develop high‑value solutions.

Preferred Qualifications

• BA/BS degree.
• At least five years of work experience, preferably in sales with consumer app companies, eCommerce, and agencies.
• Understanding of the mobile advertising ecosystem.
• Travel expected as and when possible.

Benefits and Compensation

• Equity eligible
• Health Insurance: Medical, Dental, Vision, Life, Disability
• Retirement Benefits: 401(k) Retirement Plan
• Paid Time Off: Unlimited discretionary time off
• Paid Holidays: 10 paid holidays per year
• Paid Sick Leave: 80 hours per year
• Salary Range (CA, NY, WA): $225,000 – $250,000 USD
• Salary Range (all other states): $225,000 – $250,000 USD

EEO Statement

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant.

To support an efficient and fair hiring process, we may use technology‑assisted tools, including artificial intelligence, to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.