Business Development Manager

BrightStar Care Iowa; Cedar Rapids (IA); On-site; USD 65,000 - 90,000; Full time

Job summary

BrightStar Care Iowa seeks a Business Development Manager to drive growth and community awareness from Cedar Rapids, IA. This on-site, full-time role focuses on building referral networks, engaging healthcare professionals, and expanding the agency’s local presence.

You’ll manage the sales pipeline, collaborate with clinical and operations teams, and represent BrightStar Care at events. Responsibilities include outreach visits, presenting services, tracking performance metrics, and maintaining

Qualifications

• Proven ability to identify and develop new referral sources in healthcare.
• Experience building relationships with hospitals, clinics, and senior care organizations.
• Strong verbal and written communication, with the ability to present services clearly.

Responsibilities

• Identify and develop new referral sources for growth.
• Perform outreach visits and present BrightStar Care Iowa services.
• Manage sales pipeline and track performance metrics.
• Coordinate with clinical and operations teams to align service offerings.
• Maintain CRM records and prepare regular reports; represent agency at events.

Skills

Business development

Sales & account management

Relationship building

Networking

Communication

Organizational skills

Marketing knowledge

Independence

Home care industry knowledge

Driver's license

Education

Bachelor’s degree in Business/Marketing/Healthcare Administration

Tools

CRM tools

Job description

Company Description

BrightStar Care of Iowa is a locally owned, full-service home care agency providing medical and non-medical care to individuals of all ages in the comfort of their homes. Every client is overseen by a Registered Nurse, ensuring a personalized plan of care and continuous clinical oversight that many home care agencies do not offer. Caregivers are thoroughly screened, rigorously trained, and carefully matched to clients based on clinical needs and personal compatibility. The agency offers flexible support ranging from short companion visits to 24/7 skilled nursing, with no minimum hours required. BrightStar Care is part of a nationally recognized, Joint Commission–accredited franchise, giving families in Iowa trusted, high-quality care and peace of mind.

Role Description

The Business Development Manager is a full-time, on-site role based in Cedar Rapids, IA responsible for driving growth and community awareness for BrightStar Care Iowa. This position focuses on identifying and developing new referral sources, nurturing relationships with healthcare professionals, community organizations, and potential clients, and expanding the agency’s presence across the region. Day-to-day responsibilities include conducting outreach visits, presenting BrightStar Care services, managing a sales pipeline, and tracking performance metrics. The role also involves collaborating closely with clinical and operations teams to ensure service offerings align with client needs, supporting marketing initiatives, and participating in community events and networking opportunities. The Business Development Manager is expected to maintain accurate records in CRM tools, prepare regular reports, and represent the agency in a professional, mission-driven manner.

Qualifications

• Demonstrated skills in business development, sales, and account management within healthcare, home care, or related service industries.
• Experience in relationship-building, networking, and community outreach with referral partners such as hospitals, clinics, senior living communities, and social service organizations.
• Strong communication, presentation, and interpersonal skills, with the ability to explain services clearly and build trust with diverse stakeholders.
• Organizational and planning skills, including territory management, pipeline tracking, and use of CRM or similar tools to monitor activity and results.
• Knowledge of basic marketing principles, including local brand promotion, event participation, and collaboration on campaigns to increase visibility.
• Ability to work independently, prioritize multiple initiatives, and meet or exceed established growth and performance targets.
• Understanding of or interest in home care, senior care, or healthcare services; prior experience in these sectors is highly beneficial.
• Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field preferred, or equivalent combination of education and experience.
• Valid driver’s license, reliable transportation, and willingness to travel locally for meetings, presentations, and community events.