Marketing Liaison

Apploi; Quitman (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

PTO

401K

Job summary

Arbor Lake Nursing and Rehabilitation in Quitman, Texas seeks a market-facing professional to build referral source relationships with hospitals, clinics and senior-service organizations. Your effort will grow census and quality mix by developing the market and guiding prospective residents and families to the center.

Lead external sales with a focus on expanding referral networks, understanding local industry trends, and reporting marketing activity.

Qualifications

• Bachelor’s degree in marketing, healthcare or related business preferred.
• Minimum of 2 years direct sales experience targeting physicians, hospital personnel, and case managers.
• Proven success in developing referrals for medical products from healthcare targets.
• Local referral network to develop referrals.
• Professional image, self-confidence, enthusiasm, assertiveness and a desire to succeed.
• Team player with ability to work internally and externally.
• Experience with local community groups preferred.

Responsibilities

• Drive business growth by meeting or exceeding census goals.
• Expand community base and develop referral relationships with hospitals, rehabs, and senior-service organizations.
• Understand local industry trends to represent and differentiate the company in the market.
• Accurately generate required reports and documentation of marketing activity on schedule.
• Utilize company resources to ensure ROI on marketing efforts.
• Develop marketing plan and budget with VP of Business Development with measurable goals.
• Develop relationships with a growing base of referral sources to ensure steady referrals to the center (external sales focus).
• Identify new referral sources and expand targets to achieve census objectives.
• Other duties may be assigned.

Skills

Direct sales experience

Develop referrals

Local referral network

Professional image

Team player

Community group experience

Education

Bachelor’s Degree in marketing, healthcare or related business field

Job description

Job Type: Full-Time

Benefits Offered:

• Healthcare
• Dental
• Vision
• PTO
• 401K

Your Job Summary

Responsible for building referral source relationships in a variety of settings, such as hospitals, clinics, and senior-service related organization within the community. To build and grow census and quality mix by developing the market, working with acute care and other referral sources and providing prospective residents and/or responsible parties with appropriate information and assistance to choosing the nursing center.

Principal Responsibilities

• Drive business growth by meeting or exceeding census goals.
• Expand community base and develop referral relationships with but not limited to: senior-service organizations, case managers/discharge planners from hospitals, rehabs and nursing homes, adult day care centers, geriatric physicians, assisted living, retirement communities, etc.
• Understand local industry trends to represent and differentiate the company and its services in the market.
• Accurately generate required reports and documentation of marketing activity including weekly schedule, marketing action plan, activity log, etc., within designated time frame.
• Effective utilization of company resources to ensure an appropriate return on investment.
• Takes an active role in developing the marketing plan and budget with VP of Business Development by assessing community needs, outlining marketing strategy/objectives, identifying major competitors and identifying specific marketing action items with measurable goals.
• Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time (95%) allocated to external sales development.
• Actively seeks out and identifies new referral sources and consistently seeks to expand targets to achieve census objectives.
• Other duties, responsibilities and activities may change or assigned at any time with or without notice.

Qualifications

• Bachelor’s Degree in marketing, health care or related business field preferred.
• Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers preferred.
• Proven success in personally developing referrals for a medical product from health care target markets (physicians, hospitals and case managers).
• Evidence of a local referral network from which to develop referrals.
• Professional image in both appearance and behavior, exhibiting high self-confidence, enthusiasm, assertiveness and a desire to succeed.
• Must be a team player and have the ability to establish working relationships both internally and externally.
• Experience with local community groups preferred.

Arbor Lake Nursing and Rehabilitation provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.