Business Development Executive - Mason City

Colonial Group; Mason City (IA); On-site; USD 60,000 - 90,000; Full time

Job summary

Lee Enterprises' Mason City publication is seeking a dynamic Sales Executive to drive digital multimedia account growth in Waterloo and surrounding areas. You will prospect, develop, and close leads using a variety of sources to meet the advertising goals of current and prospective clients.

The ideal candidate has 3+ years in sales, a bachelor’s degree in marketing or advertising, and hands-on experience with digital advertising technology and analytics tools such as Google Analytics.

Qualifications

• 3+ years in sales, preferably in digital advertising.
• Bachelor’s degree in marketing, advertising, or equivalent.
• Experience growing revenue with new and existing clients.

Responsibilities

• Drive digital multimedia account growth in Waterloo and surrounding areas.
• Prospect, develop, and close leads using multiple sources.
• Meet or exceed advertising revenue targets.

Skills

Sales experience

Digital advertising knowledge

Prospecting

Education

Bachelor's degree in marketing or advertising

Tools

Google Analytics

Job description

Business Development Executive-Waterloo, IA

The Mason City, a publication of Lee Enterprises, is seeking an energetic, skilled sales executive to drive digital multi-media account growth for new and existing accounts through prospecting, developing, and closing leads using a variety of sources in the Waterloo and surrounding area. Lee offers a vast array of digital marketing products, tools and partners to meet the advertising needs of any current or future client. We are the fastest growing digital subscription platform in the nation for four years running.

The ideal candidate will possess these critical sales competencies:

• Drive and initiative: We seek someone who thrives on exceeding goals, takes ownership, and hunts for new opportunities.
• Prioritization and organization: You must excel at setting priorities, managing time effectively, and staying organized amidst a busy workload.
• Strategic thinking and business sense: Your ability to think strategically, adapt to changing landscapes, and understand the business side of things is crucial.
• Digital marketing creativity: We need someone who can develop innovative and effective digital advertising solutions.
• Communication and persuasion: You must be a confident speaker and negotiator who can clearly communicate ideas and win over clients.
• Resilience and problem-solving: We value your ability to overcome challenges, stay motivated, and find solutions under pressure.
• Adaptability and comfort with ambiguity: You thrive in dynamic environments, embrace change, and can think critically in complex situations.
• Fast learner and strategic mind: You possess a sharp intellect, grasp concepts quickly, and can apply them strategically to our team's success.
• Client-centric mindset: You are passionate about understanding and catering to the evolving needs of our clients and the industry.
• Digital advertising enthusiast: You have a deep understanding and passion for the digital advertising and marketing world.

Preferred Education & Experience

• 3 or more years in Sales, preferably in Digital Advertising but not required
• Bachelor’s degree in marketing, advertising, or equivalent combination of education and work experience
• Demonstrated experience in expanding and growing sales revenue through existing and new business
• Experience with current digital advertising technology and 3rd party research skills such as Google Analytics